# Cinnamon Popcorn Snacks Cinnabon Now Sells Gourmet Cinnamon Popcorn in Japan By Laura McQuarrie | Published 2014-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cinnamon-popcorn References: [en.rocketnews24](http://en.rocketnews24.com/2014/11/07/we-try-new-gourmet-popcorn-from-cinnabon-yes-its-as-addictive-as-their-cinnamon-rolls/) & [cinnabon-jp](http://www.cinnabon-jp.com/information/press/141007.php) [Cinnabon Japan](https://www.trendhunter.com/trends/cinnabon) is now offering up [gourmet cinnamon popcorn](https://www.trendhunter.com/trends/big-sur-bakery-caramel-corn) that's made with brown sugar, unsalted butter and cinnamon, popped with hot air rather than oil. The gourmet snack is currently only sold at two shops in Japan, making it a treat that's truly exclusive. Since popcorn is becoming a more popular snack food option in Japan, popping up all over at [gourmet popcorn shops](https://www.trendhunter.com/trends/belles-gourmet-popcorn), this popcorn took Cinnabon a year to perfect before the brand decided it was just right. For now, it's being sold in Japan on a trial basis, but if this delicious sounding snack is a big hit, hopefully it won't be too long until it works its way over to North America. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 40% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Gourmet Popcorn:** There is a growing trend in Japan for gourmet popcorn snacks made with unique flavors and ingredients. - **Healthy Snacks:** Consumers are increasingly seeking healthier snack options like cinnamon popcorn made with hot air instead of oil. - **Exclusive Treats:** The popularity of limited-edition, exclusive snacks like cinnamon popcorn creates opportunities for brands to create unique experiences for consumers. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore innovative flavor combinations and production methods to cater to the growing demand for gourmet popcorn snacks. - **Snack Food:** The snack food industry can capitalize on the increasing interest in healthy and flavorful snacks by offering options like cinnamon popcorn made with natural ingredients. - **Retail:** Retailers can leverage the appeal of exclusive treats to drive foot traffic and create a sense of anticipation among consumers for limited-edition snacks like gourmet cinnamon popcorn. ## Related on Trend Hunter - [Sweet Cinnamon Popcorn Snacks](https://www.trendhunter.com/trends/cinnamon-butter-microwave-popcorn.md) - [Regional Flavor Cinnamon Buns](https://www.trendhunter.com/trends/cinnabon-japan-cinnamon-buns.md) - [Cupcake-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-cinnamon-sugar-cupcake-popcorn.md) - [Festive Biscuit-Flavored Popcorns](https://www.trendhunter.com/trends/popcorn-kitchen-gingerbread.md) - [Bakery-Inspired Protein Popcorns](https://www.trendhunter.com/trends/khloud-cinnamon-roll-protein-popcorn.md) - [Asian-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/tochi.md) - [Seasonal Frappuccino Treats](https://www.trendhunter.com/trends/caramel-melts-popcorn.md) - [Bakery-Approved Popcorn Snacks](https://www.trendhunter.com/trends/big-sur-bakery-caramel-corn.md) - [Cereal-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/cerealflavored-popcorn.md)