# Cinnamon Dessert Collaborations Mrs. Freshley's and Cinnabon Expand Their Partnership By Meghan Young | Published 2015-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cinnamon-dessert References: [marketwatch](http://www.marketwatch.com/story/mrs-freshleysr-and-cinnabonr-expand-partnership-with-new-cinnamon-treats-2015-03-02) & [mrsfreshleys](http://www.mrsfreshleys.com) The cinnamon desserts created through the collaboration between [Cinnabon](https://www.trendhunter.com/trends/cinnabon) and Mrs. Freshley's has been expanded. Including two new cakes, it brings even more sweetness to vending machines across the nation. Through this partnership, Cinnabon is able to target a whole new on-the-go demographic who loves their cinnamon desserts. With a unique take on people's favorite Cinnabon offerings, the cinnamon desserts take on the form of [mini donuts](https://www.trendhunter.com/trends/krispy-kreme-x-poptarts), twirls and more. These cinnamon desserts are available in three ounce single serve three-packs and six ounce multi-pack 6-packs. This variety ensures people are presented with the best options for them. Great for a quick breakfast solution or a sugary snack, the Cinnabon by Mrs. Freshley collection is great for adults and children alike. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 16% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cinnamon Dessert Expansion:** Expanding the partnership between Cinnabon and Mrs. Freshley's, new cinnamon dessert options are bringing sweetness to vending machines nationwide. - **On-the-go Cinnamon Desserts:** With mini donuts, twirls, and more, Cinnabon and Mrs. Freshley's offer convenient cinnamon desserts for the on-the-go demographic. - **Versatile Cinnamon Dessert Options:** The Cinnabon by Mrs. Freshley collection provides a variety of single and multi-pack options, making it suitable for breakfast or as a sugary snack. ### Industries Being Reshaped - **Vending Machine:** The expansion of the Cinnabon and Mrs. Freshley's partnership presents innovative opportunities for the vending machine industry to stock popular and convenient cinnamon desserts. - **Bakery:** Collaborations between Cinnabon and Mrs. Freshley's open up disruptive innovation opportunities in the bakery industry with their unique and versatile cinnamon dessert offerings. - **Convenience Food:** The Cinnabon by Mrs. Freshley collection caters to the on-the-go demographic, creating disruptive innovation opportunities in the convenience food industry with its convenient and flavorful cinnamon desserts. ## Related on Trend Hunter - [Cinnamon Roll-Flavored Baked Goods](https://www.trendhunter.com/trends/cinnabon.md) - [Cookie-Topped Dessert Collaborations](https://www.trendhunter.com/trends/auntie-annes-and-cinnabon.md) - [Chocolate-Topped Cinnamon Buns](https://www.trendhunter.com/trends/cinnabon-5.md) - [Collaboration Filled Pastry Bites](https://www.trendhunter.com/trends/dulce-de-leche-cinnabon-delights.md) - [Seasonal Apple-Centric Desserts](https://www.trendhunter.com/trends/apple-crumble.md) - [Assorted Cinnamon Roll Packs](https://www.trendhunter.com/trends/cinnabon-variety-packs.md) - [Pull-Apart Cinnamon Breads](https://www.trendhunter.com/trends/cinnabon-pull-apart.md) - [Sugary Collaboration Pretzel Snacks](https://www.trendhunter.com/trends/rold-gold-selects-auntie-annes.md) - [Pull-Apart Caramel Rolls](https://www.trendhunter.com/trends/new-mini-cinnis.md)