# Indulgent Fan-Made Cookies Insomnia Cookies Cinnamon Bun Filled Deluxe Cookie is Limited-Edition By Michael Hemsworth | Published 2023-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cinnamon-bun-filled-deluxe-cookie References: [snackandbakery](https://www.snackandbakery.com/articles/110242-insomnia-cookies-celebrates-national-cookie-day-with-new-cookie-flavor) & [insomniacookies](https://insomniacookies.com)  [Insomnia Cookies](https://www.trendhunter.com/trends/festive-filled-collection) Cinnamon Bun Filled Deluxe cookie is being launched at participating locations as a limited-edition treat perfect for snackers to enjoy this season. The cookie was created with the brand's Cookievation team in collaboration with Purdue student Abby Haluska, which was submitted through [TikTok](https://www.trendhunter.com/trends/limited-edition-cookie) as part of the Ultimate Cookie Lover Contest. The treat features [cinnamon cookie dough](https://www.trendhunter.com/trends/pillsbury-cinnamon-roll-cookies) with cinnamon chips, white chocolate chips and a cream cheese icing filling, and comes topped with cinnamon sugar to give the dessert a hybrid baked good profile. Insomnia Cookies Cinnamon Bun Filled Deluxe cookie is priced at $4.95 each and is arriving alongside the return of the aforementioned Ultimate Cookie Lover Contest, which is taking place through December 4, 2023. Image Credit: Insomnia Cookies ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 53% | Activity: 71% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Fan-made Treats:** The popularity of limited-edition fan-made treats, like the Insomnia Cookies Cinnamon Bun Filled Deluxe cookie, showcases the demand for novelty and collaboration in the food industry. - **Social Media Driven Contests:** The success of the Ultimate Cookie Lover Contest, which invited submissions through TikTok, demonstrates the power of social media-driven contests in engaging consumers and creating innovative products. - **Hybrid Baked Goods:** The creation of the Insomnia Cookies Cinnamon Bun Filled Deluxe cookie, with its fusion of cinnamon roll and cookie, highlights the potential for exciting flavor mash-ups in the bakery sector. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the popularity of limited-edition treats and social media-driven contests to attract and retain customers. - **Social Media and Marketing:** The success of the Ultimate Cookie Lover Contest presents opportunities for social media and marketing professionals to leverage user-generated content and collaboration for brand promotion. - **Bakery:** The emerging trend of hybrid baked goods, like the Insomnia Cookies Cinnamon Bun Filled Deluxe cookie, can inspire bakeries to create unique flavor combinations and attract adventurous consumers. ## Related on Trend Hunter - [Holiday-Themed Cookie Menus](https://www.trendhunter.com/trends/festive-filled-collection.md) - [Dusted Dessert Cookies](https://www.trendhunter.com/trends/churro-cheesecake-cookie.md) - [Sweet Caramel Chip Cookies](https://www.trendhunter.com/trends/dulce-de-leche-cookie.md) - [Back-to-School Cookie Menus](https://www.trendhunter.com/trends/new-insomnia-cookie.md) - [Annual Cookie Roundups](https://www.trendhunter.com/trends/best-of-2024-cookie-collection.md) - [Indulgent Back-to-School Cookies](https://www.trendhunter.com/trends/back-to-campus-collection.md) - [State Fair-Inspired Cookies](https://www.trendhunter.com/trends/blue-ribbon-blueberry.md) - [Specialty Cookie-Packed Ice Creams](https://www.trendhunter.com/trends/cookies-in-ice-cream.md) - [Remixed Latin Dessert Cookies](https://www.trendhunter.com/trends/chocolate-churro-chunk-cookie.md)