# Mini Cinnamon Bun Cereals Nature's Path Rhino Rolls Stay Super Crunchy, Even in Milk By Laura McQuarrie | Published 2022-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cinnamon-bun-cereal References: [prnewswire](https://www.prnewswire.com/news-releases/crunchy-cinnamon-y-buns-of-goodness-that-also-help-save-vulnerable-rhinos-301476029.html)  Rhino Rolls is the name of a new [crunchy and organic cinnamon rolls cereal](https://www.trendhunter.com/trends/cinnamon-pebbles-cereal) from [Nature's Path](https://www.trendhunter.com/trends/natures-path-envirokidz-cereal) and it shares a taste that the whole family can appreciate. Fueled by organic, gluten-free whole oat and rice flour, the breakfast cereal gets its hint of sweetness from organic cane sugar, real cinnamon and vanilla. Promising to please kids and adults alike, the cereal is free from artificial flavors, colors or preservatives, plus it packs 18 grams of whole grains per serving. When purchasing this cereal, breakfast lovers can feel good about helping to support an animal organization. Specifically, the organization featured on Rhino Rolls cereal boxes is the [African Wildlife Foundation](https://www.trendhunter.com/trends/african-flow-school), which is devoted to the protection of rhinos and other vulnerable species by securing their habitats, preventing poaching and trafficking and reducing human and wildlife conflicts. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 33% | Activity: 33% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Organic Breakfast Cereals:** Increasing demand for healthy and all-natural breakfast alternatives drives the innovation of organic and gluten-free cereals. - **Eco-friendly Packaging:** Rising consumer consciousness about the environment pushes businesses to develop sustainable and recyclable packaging designs. - **Cause Marketing:** Companies collaborate with non-profit organizations or social causes to enhance brand image and attract values-driven customers. ### Where This Applies - **Gluten-free Foods:** The expanding market for gluten-free products presents opportunities for food companies to launch innovative and better-tasting options. - **Sustainable Agriculture:** Farmers and producers can capitalize on the organic and health-conscious trend by adopting sustainable and eco-friendly farming practices. - **Wildlife Conservation:** Non-profit organizations and wildlife protection agencies benefit from corporate partnerships, raising awareness and generating funding for their cause. ## Related on Trend Hunter - [Rolled-Shaped Cinnamon Cereal](https://www.trendhunter.com/trends/cinnamon-toast-crunch-rolls.md) - [Baked Good-Flavored Cereals](https://www.trendhunter.com/trends/cinnabon-bakery-inspired-cereal.md) - [Wholesome Kid-Friendly Granolas](https://www.trendhunter.com/trends/little-rollas.md) - [Nutty Vegan Granola Cereals](https://www.trendhunter.com/trends/almond-pecan-crunch.md) - [Cinnamon Roll-Like Snack Bars](https://www.trendhunter.com/trends/skout-organic.md) - [Nutritious School-Targeted Cereals](https://www.trendhunter.com/trends/natures-path-envirokidz-cereal.md) - [Fruity Dinosaur-Themed Cereals](https://www.trendhunter.com/trends/trix-trax-cereal.md) - [Crispy Cinnamon-Forward Cereals](https://www.trendhunter.com/trends/cinnamon-pebbles-cereal.md) - [Fiber-Rich Snack Bar Cereals](https://www.trendhunter.com/trends/nature-valley-cereal.md)