# Cinnamon Roll Reward Programs The Cinnabon Rewards Program is Rolling Out Alongside a New App By Michael Hemsworth | Published 2021-09-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/cinnabon-rewards References: [chewboom](https://www.chewboom.com/2021/09/20/cinnabon-launches-first-ever-mobile-app-and-rewards-program/) & [cinnabon](https://www.cinnabon.com) The Cinnabon Rewards program is being launched by the brand alongside a new app that will provide patrons with a way to be rewarded for their purchases with a range of benefits. The program will offer consumers with exclusive access to 10 points for every dollar they spend, which can be redeemed once they earn 250 points for a Classic Roll, BonBites or MiniBon. Program members can also enjoy surprise and delight offers for being a loyal customer to further increase the perks being offered. The Cinnabon Rewards program can be joined via the brand's new app that will, after download, have them automatically eligible for a free four-count of BonBites. Members will also be able to enjoy a complimentary Cold Brew on their birthday. Image Credit: Cinnabon ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 46% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Mobile Loyalty Programs:** Brands can adopt mobile loyalty programs to reward customers through their phones. - **Surprise and Delight Offers:** Including surprise offers can add extra perks for loyal customers. - **Points-based Reward Programs:** Brands can create value-driven reward programs that incentivize consumers with points-based loyalty rewards. ### Sectors Adopting This - **Food and Beverage:** Food and beverage brands can adopt mobile loyalty programs and points-based reward programs to incentivize customers to come back and reward them for their loyalty. - **Retail:** Retail businesses, particularly those with an app, can add surprise and delight offers and points-based reward programs to encourage repeat business from loyal customers. - **Hospitality:** Hospitality businesses can use mobile loyalty programs to give rewards to guests for staying and visiting frequently, adding surprise and delight offers and collectible points to their experience. ## Related on Trend Hunter - [Bakery-Café Loyalty Programs](https://www.trendhunter.com/trends/pb-rewards-program.md) - [Cinnamon Roll Ice Creams](https://www.trendhunter.com/trends/new-cinnamon-roll-ice-cream.md) - [Chocolate-Heavy Baked Goods](https://www.trendhunter.com/trends/chocolate-bonbites.md) - [Coffee-Focused Rewards Programs](https://www.trendhunter.com/trends/the-human-bean.md) - [Cinnamon Roll-Flavored Baked Goods](https://www.trendhunter.com/trends/cinnabon.md) - [Seasonal Apple-Centric Desserts](https://www.trendhunter.com/trends/apple-crumble.md) - [Chocolate-Topped Cinnamon Buns](https://www.trendhunter.com/trends/cinnabon-5.md) - [Digital Restaurant Rewards Programs](https://www.trendhunter.com/trends/hardees.md) - [Immersive Bakery Rewards Programs](https://www.trendhunter.com/trends/vicious-biscuit-rewards.md)