# Cinnamon Bun-Scented Wrapping Paper Cinnabon Showcases a Scented Wrapping Paper for the Holidays By Kanesa D | Published 2025-11-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cinnabon-6 References: [swag.cinnabon](https://swag.cinnabon.com/)  [Cinnabon](https://www.trendhunter.com/trends/holiday-frosting-pints) is innovating in the merchandise department this holiday season with the launch of Cinnabon Scented Wrapping Paper, a festive gift wrap that smells just like the brand's [classic cinnamon rolls](https://www.trendhunter.com/trends/cinnabon-5). Available starting today at Cinnabon's merchandise website while supplies last, the $8.99 bundle includes two rolls—one in Cinnabon teal and one in pink—decorated with holiday-themed Cinnabon icons for super fans of the chain. The first 100 customers enjoy free standard shipping, and every purchaser receives a 20% off coupon for Cinnabon CinnaPacks, valid at Cinnabon and [Schlotzsky’s](https://www.trendhunter.com/trends/schlotzskys-bacon-bon) locations nationwide through February 1, 2026. This limited-edition scented wrapping paper turns gift-giving into a holiday experience for the senses, appealing to die-hard fans of the dessert company. Image Credit: Cinnabon ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 71% | Activity: 75% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Scented Merchandise:** Scented merchandise like scented wrapping paper creates an enticing and multi-sensory experience for customers, opening up opportunities for brands to engage consumers in novel ways. - **Holiday-themed Products:** Holiday-themed products provide companies with unique avenues to capitalize on seasonal consumer spending, especially when combined with brand nostalgia. - **Limited-edition Marketing:** Limited-edition offerings can drive urgency and exclusivity, encouraging immediate consumer purchases while enhancing brand loyalty among dedicated fans. ### Industries Being Reshaped - **Gift Wrapping Industry:** Innovative additions like scent-based experiences in the gift wrapping industry offer new ways to differentiate products in a traditionally aesthetic-focused market. - **Food and Beverage Branding:** Food and beverage brands are exploring branded merchandise as an extension of their core products, finding ways to evoke the sensory experiences related to their culinary offerings. - **Seasonal Retail Industry:** The seasonal retail industry can leverage limited-time, themed products to capture the festive spirit and drive sales spikes during key holidays. ## Related on Trend Hunter - [Theatrical Film-Inspired QSR Offerings](https://www.trendhunter.com/trends/dunkin-x-wicked.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md) - [Co-Branded Game Zones](https://www.trendhunter.com/trends/hasbro-game-zone.md) - [Holiday QSR Pop-Ups](https://www.trendhunter.com/trends/cf-toronto-eaton-centre-1.md) - [Esports Championship Gear](https://www.trendhunter.com/trends/valorant-game-changers.md) - [Viral Collectible Toy Pop-Ups](https://www.trendhunter.com/trends/popup-in-singapore.md) - [Strategically Revised Retail Concepts](https://www.trendhunter.com/trends/zellers-retail-brand.md) - [K-Pop Film Fashion Dolls](https://www.trendhunter.com/trends/huntrx-dolls.md) - [Co-Branded QSR Streetwear Lines](https://www.trendhunter.com/trends/cobranded-apparel.md)