# Shoppable Video Platforms Cinematique Lets You Shop Videos and Runway Shows By Laura McQuarrie | Published 2014-04-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/cinematique References: [psfk](http://www.psfk.com/2014/04/cinematique-runway-fashion-platform.html) & [cinematique](http://cinematique.com/) Cinematique is a unique video platform that saves you the trouble of having to find an exact garment or where it is sold online when you're watching a video. Now, there's no more wondering and if you're eager to get your hands on a particular garment or find out more information about it, now it can be at your fingertips with just a few clicks. After signing up for an account with Cinematique, you'll be able to tap on the clothes or accessories in a video you like, share them online or save them to your account for later reference. This has huge potential for video runway shows and commercials; Cinematique gives a whole new meaning to the term "impulse buy." ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Shoppable Videos:** Cinematique's platform allows users to shop directly from videos, creating a new trend in e-commerce and digital marketing. - **Interactive Advertising:** Cinematique's technology enables interactive and shoppable video ads, offering a disruptive innovation opportunity in the advertising industry. - **Seamless Shopping Experience:** Cinematique's platform provides a seamless shopping experience by allowing users to purchase items directly from videos, presenting a disruptive opportunity for the retail industry. ### Sectors Adopting This - **E-commerce:** Cinematique's shoppable video platform revolutionizes the e-commerce industry by allowing users to directly purchase items from videos. - **Digital Marketing:** Cinematique's platform offers a new way for brands to engage with customers through interactive and shoppable video content, disrupting the digital marketing industry. - **Advertising:** Cinematique's technology opens up new possibilities for interactive and shoppable video ads, offering a disruptive innovation opportunity in the advertising industry. ## Related on Trend Hunter - [On-Click Shoppable Video Ads](https://www.trendhunter.com/trends/adadapted.md) - [AI Shoppable Video Generators](https://www.trendhunter.com/trends/cliphero.md) - [Live Shoppable Streams](https://www.trendhunter.com/trends/commentsold.md) - [Shopping-Friendly Ad Formats](https://www.trendhunter.com/trends/equativ-shoppable-ads.md) - [Streamlined Shoppable Video Ads](https://www.trendhunter.com/trends/ads-manager.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Add-to-Cart Video Advertisements](https://www.trendhunter.com/trends/shoppable-video-ads.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md)