# Sensory Soda Videos Coca-Cola Celebrates Its Fizzy Sound With a Cinematic Tribute By Malika Renee Butss | Published 2015-05-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cinematic-tribute References: [omnifeed](http://omnifeed.com/article/www.designtaxi.com/news/376030/Coca-Cola-Celebrates-The-Iconic-Fizzy-Sound-Of-Its-Soda-With-A-Cinematic-Tribute/) & [designtaxi](http://designtaxi.com/news/376030/Coca-Cola-Celebrates-The-Iconic-Fizzy-Sound-Of-Its-Soda-With-A-Cinematic-Tribute/) In line with turning 100 this year, [Coca-Cola](https://www.trendhunter.com/trends/cocacola-onpack-promotion) has turned to celebrating its fizzy sound with a cinematic tribute. In partnership with JWT Brazil, this 34-second trailer features the distinctive sound of a Coca-Cola bottle being opened as well as the sound of the drink being poured over ice. Titled '[Coke](https://www.trendhunter.com/trends/coca-cola-ai) Thirst -- A Sound Experience by [Dolby](https://www.trendhunter.com/trends/wiim-bar),' this interesting ad is to be launched in Brazilian movie theaters with a goal to "bring sensation to the extreme." JWT Brazil's Chief Creative Officer Ricardo John has stated that making Dolby a part of this cinematic tribute was the perfect choice. The American audio corporation is known for its great sound quality its consumers can rely on. Unlike celebrating the Coca-Cola bottle, this video proves there is much more to praise about the historic drink. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Audio Branding:** Companies can consider incorporating audio elements into their branding, creating a unique and memorable sensory experience for their customers. - **Cinematic Advertising:** Businesses can experiment with creating cinematic ads that evoke emotions and captivate audiences beyond traditional advertising methods. - **Sensory Marketing:** Businesses can explore the use of sensory elements in their marketing campaigns to enhance customer experiences and create brand loyalty. ### Where This Applies - **Beverage:** Beverage companies can use sensory marketing to differentiate their products and create brand appeal in an increasingly crowded marketplace. - **Advertising:** The advertising industry can benefit from incorporating sensory marketing elements into their campaigns to create more engaging and memorable experiences for audiences. - **Entertainment:** Incorporating high-quality audio and cinematic elements in their productions can create an immersive and engaging experience for audiences in the entertainment industry. ## Related on Trend Hunter - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [AI Marketing Storytelling](https://www.trendhunter.com/trends/coca-cola-ai.md) - [Dream-Inspired Soda Flavors](https://www.trendhunter.com/trends/dreamworld.md) - [Gen Z Soda Campaigns](https://www.trendhunter.com/trends/enjoy-the-moment-with-a-cocacola.md) - [Refreshing Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/beverage-campaign.md) - [Limited-Edition Sci-Fi Soda Cans](https://www.trendhunter.com/trends/cocacola-x-star-wars.md) - [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md)