# Female-Centered Fashion Campaigns Juliette Lewis Plays a Role in This Cinematic Fashion Campaign By Kalin Ned | Published 2018-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cinematic-fashion-campaign References: [highsnobiety](https://www.highsnobiety.com/p/acne-studios-ss18-campaign/) & [acnestudios](https://www.acnestudios.com/ca/en/home) When one puts a well-curated outfit or a new pair of shoes, there is a tendency to feel like a star—and this cinematic fashion campaign starring Juliette Lewis is a visual representation of that exact feeling. [Acne Studios](https://www.trendhunter.com/trends/salute-the-detail) has dedicated its Spring/Summer 2018 line to the [strong female character](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman) of 90s cinema and who better embodies that than the quirky, bold and totally-out-there Juliette Lewis? The creative director of Acne Studios shares how the actress came in and began to interpret the pieces through a character lens. Fully embracing the cinematic fashion campaign, Lewis represents a scatterbrain protagonist who always lands on her feet one way or another. She is captured by photographer Talia Chetrit, wearing high-waisted trousers with snakeskin texture and colorful satin shirts. Photo Credit: Talia Chetrit ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 27% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Cinematic Fashion Campaigns:** Opportunity for fashion brands to create visually captivating and story-driven campaigns that evoke a sense of glamour and narrative. - **Strong Female Characters:** Opportunity for brands to celebrate and empower women through fashion campaigns that highlight their strength and individuality. - **Collaboration with Film Industry:** Opportunity for fashion brands to collaborate with actresses and directors to create fashion campaigns inspired by iconic cinema. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage cinematic fashion campaigns to showcase their collections and create engaging brand narratives. - **Photography:** Photographers specializing in fashion and narrative-driven photography can offer their services to brands looking to create cinematic fashion campaigns. - **Entertainment:** Entertainment industry professionals can collaborate with fashion brands to create unique and compelling fashion campaigns that merge fashion and film aesthetics. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md)