# VR Horror Experiences 'IT: FLOAT' is a Frightening Virtual Reality Cinematic Experience By Laura McQuarrie | Published 2017-09-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/cinematic-experience References: [geeksofdoom](http://www.geeksofdoom.com/2017/08/17/stephen-king-it-vr-experience-float) & [itthemovie](http://itthemovie.com/vr) To promote the launch of Stephen King's 'It,' a new cinematic experience has been launched by the name of 'IT: FLOAT.' As part of the [VR film experience](https://www.trendhunter.com/trends/freeroam-virtual-reality-entertainment), those who are not faint of heart are invited to enter the sewers of Derry, meet Pennywise and true to the title of the film, float. Those who are looking to experience even more thrills in person may also check out The IT Experience, which takes the form of a [haunted house attraction](https://www.trendhunter.com/trends/deetz-residence) in Los Angeles, California. Since spots for The IT Experience quickly sold out, this VR film offers anyone with access to a virtual reality headset a way to immerse themselves in the terrifying world of [Pennywise the Dancing Clown](https://www.trendhunter.com/trends/classic-clog-pennywise). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 18% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Virtual Reality Experiences:** Developing more immersive and realistic virtual reality experiences can enhance storytelling and generate new levels of engagement for audiences. - **Cinematic VR Experiences:** Combining VR technology with cinematic storytelling techniques creates opportunities for creating unique and thrilling film experiences. - **Bringing Horror to Virtual Reality:** Adapting horror stories and films into virtual reality formats can offer users intense and immersive scares that were not possible before. ### Where This Applies - **Entertainment:** The entertainment industry can utilize VR technology to create innovative and terrifying experiences for audiences, expanding the possibilities for immersive storytelling. - **Technology:** The technology industry can continue to advance VR technology in order to provide more realistic and immersive experiences, attracting a wider range of users. - **Tourism and Attractions:** The tourism and attractions industry can incorporate VR horror experiences as part of their offerings, attracting thrill-seeking tourists and enhancing the overall visitor experience. ## Related on Trend Hunter - [VR Horror Hotel Experiences](https://www.trendhunter.com/trends/draculas-hotel.md) - [VR Horror Movie Experiences](https://www.trendhunter.com/trends/monkeypaw-productions-all-aboard.md) - [Horror-Themed Virtual Islands](https://www.trendhunter.com/trends/talk-to-me.md) - [Promotional Metaverse Experiences](https://www.trendhunter.com/trends/escape-the-afterlife.md) - [Reinterpreted Immersive Events](https://www.trendhunter.com/trends/wizard-of-oz-360.md) - [Spooky Slasher Movie Experiences](https://www.trendhunter.com/trends/universal-studios-halloween-horror-nights.md) - [Haunting Film-Based Experiences](https://www.trendhunter.com/trends/deetz-residence.md) - [Horror-Themed Cabins](https://www.trendhunter.com/trends/unique-stays-club.md) - [Year-Round Horror-Inspired Experiences](https://www.trendhunter.com/trends/universal-horror-unleashed.md)