# Cinematic Auto Marketing Campaigns Mazda Debuts the '5 Sides of the All-New CX-5' Film By Kalin Ned | Published 2026-03-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/cinematic-auto-marketing-campaign References: [news.mazdausa](https://news.mazdausa.com/2026-03-15-MAZDA-LAUNCHES-THE-ALL-NEW-CX-5-WITH-A-FIVE-FILM-CAMPAIGN-INSPIRED-BY-HOLLYWOOD-GENRES) [Mazda](https://www.trendhunter.com/trends/mazda-coffee-tour) has launched a cinematic auto marketing campaign titled '5 Sides of the All-New CX-5.' This eye-catching venture serves to introduce the redesigned 2026 Mazda CX-5. The trailer for the '5 Sides of the All-New CX-5' debuted during the Oscars broadcast. The cinematic auto marketing campaign strategy employs five short films that draw inspiration from distinct genres — romance, action, sci-fi, musical, and horror — to showcase the vehicle’s versatility. The '5 Sides of the All-New CX-5' campaign is directed by Paul Hunter and shot by Academy Award-winning cinematographer Hoyte Van Hoytema. The story features rising actress Jessamie Waldon-Day as the same character navigating the different cinematic worlds. As part of the initiative, Mazda partnered with the Academy Gold program — a professional development initiative of the [Academy of Motion Picture Arts and Sciences](https://www.trendhunter.com/trends/nascar-experience) — and allowed emerging filmmakers to observe the production and gain behind-the-scenes experience on a large-scale film shoot. Image Credit: Mazda ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 86% | Activity: 89% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Cinematic Marketing Campaigns:** Luxury-level film production values are being applied to product launches, creating premium storytelling that blurs advertising and cinema. - **Genre-driven Product Narratives:** Using distinct film genres to showcase product versatility enables multi-faceted brand personas that resonate with niche audiences. - **Brand-filmmaker Collaborations:** Brands are partnering with film institutions and emerging directors to create content that doubles as talent development and marketing infrastructure. ### Industries Being Reshaped - **Automotive Industry:** High-production cinematic campaigns are redefining vehicle launches, elevating consumer expectations for experiential storytelling around car features. - **Film & Entertainment Industry:** Partnerships with commercial brands are opening alternative revenue and training channels for emerging filmmakers and technical crews. - **Advertising & Marketing Industry:** Genre-based short films and episodic branded content are reshaping campaign formats and cross-platform measurement frameworks. ## Related on Trend Hunter - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [High-Performance Vehicle Concepts](https://www.trendhunter.com/trends/vision-xcompact.md) - [New Year-Focused Car Campaigns](https://www.trendhunter.com/trends/2027-telluride-suv.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Futuristic Grand Tourers](https://www.trendhunter.com/trends/meta-turismo.md) - [Cinematic Holiday Collection Campaigns](https://www.trendhunter.com/trends/tods-holiday-2025.md) - [Nature-Inspired Luxury Fashion Collections](https://www.trendhunter.com/trends/michael-kors-spring-2026.md) - [Urban Landscape-Inspired Campaigns](https://www.trendhunter.com/trends/casablanca-fall-2025.md) - [Cinema-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/brunello-cucinelli1.md)