# Sail-In Seine River Cinemas The Cinema sur l'Eau Brings Film to the Iconic French River By Michael Hemsworth | Published 2020-07-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/cinema-sur-leau References: [uncrate](https://uncrate.com/paris-le-cinema-sur-leau/) & [quefaire.paris.fr](https://quefaire.paris.fr/105780/paris-plages-le-cinema-sur-l-eau) The [Cinema sur l'Eau](https://www.trendhunter.com/trends/cinema-screen-lamp) is a new [sail-in cinema](https://www.trendhunter.com/trends/largeformat-experience) initiative being run in Paris, France that will offer avid moviegoers with a way to experience film on the iconic Seine River. The experience will consist of a 16x9 meter screen being set up on the bank of the river where the Gilles Lellouche film Le Grand Bain will be screened for patrons in 38 [electric boats](https://www.trendhunter.com/trends/floating-escape-room) to watch. 150 deck chairs will also be set up on the Quai de Seine to let pedestrians watch the show as well. The Cinema sur l'Eau cinematic experience is slated to take place on July 18, 2020 as part of the city's summer Paris Plages 2020 festival that will take place along the Parc Rives de Seine as well as the La Villette canal basin. Image Credit: Paris Plages ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 68% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Water-immersive Entertainment:** Incorporating water into the entertainment experience in unique ways presents opportunity for disruption in the cinema and theme park industries. - **Outdoor Recreation Innovation:** Creating innovative outdoor experiences through events such as film screenings or outdoor concerts presents an opportunity for disruption in the entertainment industry. - **Location-based Cinema Experiences:** Offering unique cinematic experiences in unusual locations such as rivers, rooftops or even abandoned buildings, presents an opportunity for disruption in the cinema industry. ### Who This Affects Most - **Cinema:** By exploring unique cinema experiences and incorporating innovative new elements, the film industry can appeal to new audiences and offer new experiences. - **Theme Parks:** Integrating water into theme park attractions to create immersive and unique experiences can set parks apart from competitors and attract new guests. - **Event Production:** Creating unique outdoor events, such as water-based screenings or concerts, can provide memorable experiences for guests and disrupt traditional forms of event production. ## Related on Trend Hunter - [Projector-Replacing Cinema Screens](https://www.trendhunter.com/trends/cinema-led-screens.md) - [Enchanting Old-World Sailing Ships](https://www.trendhunter.com/trends/orient-express-silenseas.md) - [Moving Floating Entertainment Hubs](https://www.trendhunter.com/trends/oceaya.md) - [Art Deco Theater Pop-Ups](https://www.trendhunter.com/trends/theater-pop-up.md) - [Real-Time Movie Screening Alerts](https://www.trendhunter.com/trends/cinefind.md) - [Sight-Seeing Hot Tubs](https://www.trendhunter.com/trends/chicago-electric-boat-company.md) - [Cinema Screen Lamps](https://www.trendhunter.com/trends/cinema-screen-lamp.md) - [Exclusive Olympic Viewing Events](https://www.trendhunter.com/trends/airbnb-musee-dorsay.md) - [Popcorn-Focused Cinema Campaigns](https://www.trendhunter.com/trends/bring-your-own-buckets.md)