# Icy Cinema Photography Ciril Jazbec Captures Images of a Chilly Outdoor Theatre in Greenland By Laura McQuarrie | Published 2014-07-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cinema-photography1 References: [proof.nationalgeographic](http://proof.nationalgeographic.com/2014/07/03/ciril-jazbecs-cinema-on-ice/) & [ciriljazbec](http://www.ciriljazbec.com/commissions/cinema-on-ice) While working on his 'On Thin Ice' series to document climate change, Ciril Jazbec captured some amazing cinema photography from a night in Greenland at an unusual outdoor movie theatre. Movie theatres have a reputation for being a little bit chilly, but the theatre captured in these photos has got to be one of the world's chilliest. Cinema On Ice captures images of a night photographer Jazbec attended a movie night where the movie was projected onto a giant block of ice. Preparation for the event took several days, since it required locating a generator, sound system and a DVD player. If the movie proved too boring, moviegoers could simply set their gaze skyward and opt to watch the northern lights instead. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 5% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Outdoor Cinema:** Opportunity to innovate by creating more outdoor cinema experiences in unique and unexpected places, such as an ice block. - **Climate Change Activism:** Opportunity for companies to collaborate with climate change activists and artists to use their platform for environmental awareness campaigns. - **Alternative Energy Sources:** Opportunity for companies to explore and invest in more sustainable ways to provide power for outdoor events, such as using solar-powered generators. ### Sectors Adopting This - **Film and Entertainment:** Industry can explore unique outdoor cinema experiences, such as projecting movies on ice blocks, as a new entertainment option for customers. - **Tourism:** Industry can attract visitors by offering unique movie experiences, such as the outdoor cinema on ice, as part of their travel packages. - **Renewable Energy:** Industry can explore sustainable ways to provide power for outdoor events, such as using solar-powered generators, to reduce carbon footprint. ## Related on Trend Hunter - [Cinema Screen Lamps](https://www.trendhunter.com/trends/cinema-screen-lamp.md) - [Iced Car Showrooms](https://www.trendhunter.com/trends/iced-car-showroom.md) - [Landscape Seating Theater Designs](https://www.trendhunter.com/trends/cinema-visiona.md) - [Projector-Replacing Cinema Screens](https://www.trendhunter.com/trends/cinema-led-screens.md) - [Haunting Glacial Fragrances](https://www.trendhunter.com/trends/joklalykt.md) - [Discarded Theater Screen Lamps](https://www.trendhunter.com/trends/discarded-theater-screen.md) - [Arctic Portal Installations](https://www.trendhunter.com/trends/arctic-portal.md) - [Stacked Stone Camera Projectors](https://www.trendhunter.com/trends/the-nostalgia-of-now.md) - [Cool-Off Supermarket Aisles](https://www.trendhunter.com/trends/chill-out-zone.md)