# Naughty Motion Picture Promotions The Cinema L'Amour Campaign Encourages Bringing Tissues By Amelia Roblin | Published 2011-01-06 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/cinema-l-amour-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/cinema_lamour_more_screams) & [cinematreasures.org](http://cinematreasures.org/theater/5007/) Subtle until you read into the context, the Cinema L'Amour campaign ads win attention with words. These simple prints composed by the Canadian Bleublancrouge advertising agency depict quite plainly a yellow admission ticket and a descriptive one-liner. Promoting the Montreal theater's four new [porn movie showings](https://www.trendhunter.com/trends/lover-set) each month, the Cinema L'Amour campaign asserts that the experience includes "more screams than a [horror movie](https://www.trendhunter.com/trends/bring-your-own-buckets)" and the necessity for [tear-free tissues](https://www.trendhunter.com/trends/durex-afterglow-campaign), for overall "two thumbs in" entertainment. Indecent, yet effective! ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 87% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Subtle Advertising:** Opportunity for businesses to use minimalistic and clever ads to grab attention. - **Provocative Promotions:** Innovative marketing strategies that push boundaries and challenge societal norms. - **Emotional Connection:** Creating campaigns that evoke strong emotions in consumers for memorable brand experiences. ### Where This Applies - **Entertainment:** Opportunity for adult entertainment industry to explore unique and creative marketing approaches. - **Advertising:** New avenues for advertising agencies to develop attention-grabbing and controversial campaigns. - **Tissue Manufacturers:** Unconventional marketing opportunities for tissue manufacturers to promote their products for non-traditional uses. ## Related on Trend Hunter - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Indulgent Cinema Screenings](https://www.trendhunter.com/trends/indulgent-with-gu.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Popcorn-Focused Cinema Campaigns](https://www.trendhunter.com/trends/bring-your-own-buckets.md) - [Valentine's Day Prophylactic Campaigns](https://www.trendhunter.com/trends/durex-afterglow-campaign.md)