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# Modern Fairytale Sneakers
Onitsuka Tiger Created Cinderella Sneakers That Remix the Glass Slipper

By Laura McQuarrie | Published 2021-08-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/cinderella-sneakers
References: [fashionunited.uk](https://fashionunited.uk/news/fashion/onitsuka-tiger-unveils-cinderella-sneakers/2021081157065) & [onitsukatiger](https://www.onitsukatiger.com/gb/en-gb/)

Cinderella, the upcoming movie starring Camila Cabella that debuts on [Amazon](https://www.trendhunter.com/trends/amika-protector-collectiob) [Prime Video](https://www.trendhunter.com/trends/kiss-x-the-summer-i-turned-pretty) in September, collaborated with Japanese sports and fashion brand [Onitsuka Tiger](https://www.trendhunter.com/trends/mexico-66-deluxe) to create a contemporary pair of Cinderella sneakers. The limited-edition sneakers promise to capture the hearts of fairy tale fans, especially those who are drawn into the fresh perspective that the film provides on a classic story.

There are just 800 pairs of sneakers that will be made available and they remix the sneaker brand's P-Trainer Przm style with prismatic colors for a glossy, mirror-like effect that makes wearing glass-inspired slippers practical and comfortable. Naturally, the Onitsuka Tiger Cinderella sneakers are decked out in details like tiger stripes, tiaras and the movie title, to pay tribute to both collaborators.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 15% | Activity: 65% | Freshness: 10%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Limited-edition Collaborations:** Opportunity for brands to collaborate with other industries to create limited-edition products that appeal to niche markets.
- **Reimagined Classics:** Opportunity to update classic products for modern consumers and create a unique twist on familiar stories or characters.
- **Prismatic Finishes:** Opportunity to incorporate prismatic finishes in products to create a glossy, mirror-like effect.

### Where This Applies

- **Fashion:** Fashion brands can collaborate with other industries to create limited-edition products that appeal to niche markets, such as the Onitsuka Tiger Cinderella sneakers.
- **Entertainment:** Opportunity for entertainment companies to collaborate with fashion brands and create unique products tied to specific movies or characters, like the Onitsuka Tiger Cinderella sneakers.
- **Beauty:** Opportunity for beauty brands to incorporate prismatic finishes in makeup and skincare products to create a glossy, mirror-like effect.

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