# Mexico-Honoring Colorful Footwear size? Joins adidas Originals on a Cinco de Mayo Series By Amy Duong | Published 2023-04-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cinco-de-mayo-series References: [hypebeast](https://hypebeast.com/uk/2023/4/size-exclusive-adidas-originals-archive-mexicana-official-imagery) & [blog.size](https://blog.size.co.uk/2023/04/24/adidas-originals-archive-mexicana-cinco-de-mayo-exclusive-draw-opens-29-04-2023-draw-closes-04-05-2023/) UK-based retailer size? works in collaboration with [adidas Originals Archive](https://www.trendhunter.com/trends/da-de-muertos-collection) on the new Cinco de Mayo series just before the Mexican holiday. It is one of the biggest days in Mexican heritage and falls on the Fifth of May. To celebrate the date that falls on when Mexico took victory over the [French Empire](https://www.trendhunter.com/trends/vanilla-for-breakfast) back in 1862, the duo unveil a series of footwear in bright tones. It highlights hues of purple and orange in the form of the [adidas Mexicana](https://www.trendhunter.com/trends/someone-somewhere). Both of the vibrant palettes are detailed with hues of red, green, and yellow throughout the upper. Speaking of which, the upper is made from suede and is accented with speckled leather in the form of the Three Stripes branding on the heel counter and lateral side of the shoe. Image Credit: size?, [hypebeast](https://hypebeast.com/uk/2023/4/size-exclusive-adidas-originals-archive-mexicana-official-imagery), [blog.size](https://blog.size.co.uk/2023/04/24/adidas-originals-archive-mexicana-cinco-de-mayo-exclusive-draw-opens-29-04-2023-draw-closes-04-05-2023/) ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 87% | Activity: 60% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Mexican Heritage-inspired Footwear:** Opportunity for fashion retailers to tap into cultural celebrations by designing apparel that honors cultural traditions with unique color schemes and accents. - **Collaborative Collections:** Opportunity for brands to partner with retailers to leverage their expertise in marketing and promotion to launch co-branded products that cater to a specific audience. - **Sustainable Suede and Leather Alternatives:** Opportunity for shoe manufacturers to explore eco-friendly and cruelty-free materials as an alternative to traditional suede and leather, while maintaining the same level of quality and durability. ### Who This Affects Most - **Fashion Retail:** Retailers can capitalize on cultural celebrations and collaborations by designing and marketing exclusive collections that resonate with customers. - **Footwear Manufacturing:** Opportunity for shoe manufacturers to experiment with sustainable and eco-friendly materials in footwear production. - **Retail Partnerships:** Retailers can leverage strategic collaborations with brands to promote unique product lines and gain a competitive edge in the market. ## Related on Trend Hunter - [Textural Festive Sneaker Collections](https://www.trendhunter.com/trends/da-de-muertos-collection.md) - [Hand-Embroidered Jersey Collections](https://www.trendhunter.com/trends/someone-somewhere.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Celebratory Footwear Capsules](https://www.trendhunter.com/trends/adidas-x-west-nyc.md) - [Athlete-Collaborative Vibrant Footwear](https://www.trendhunter.com/trends/messi-and-adidas.md) - [Mexican Holiday Tequila Pop-Ups](https://www.trendhunter.com/trends/1800-taste-tiendita.md) - [Collaborative Cumbia-Inspired Shoes](https://www.trendhunter.com/trends/dr-martens-x-awake-ny.md) - [Brazil-Inspired Striking Footwear](https://www.trendhunter.com/trends/orketro-brazil.md) - [City-Inspired Footwear](https://www.trendhunter.com/trends/lathemed-superstar-ii.md)