# Restaurant Anniversary Promotions The Old Chicago Pizza + Taproom Cinco Cero Tour Marks 50 Years By Michael Hemsworth | Published 2026-04-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/cinco-cero-tour References: [restaurantmagazine](https://www.restaurantmagazine.com/old-chicago-pizza-taproom-cinco-cero-tour-burger-rewards/) & [oldchicago](https://oldchicago.com/)  The [Old Chicago Pizza + Taproom](https://www.trendhunter.com/trends/cinco-beer-tour) Cinco Cero [Tour](https://www.trendhunter.com/trends/noodles-co-taste-tour) is being run as a limited-time experience that pairs some celebratory menu items with Cinco de Mayo-inspired options to celebrate the brand's [50th anniversary](https://www.trendhunter.com/trends/jack-in-the-box-75th-anniversary). The promotion puts a new menu in the spotlight with the Stacked & Smashed Burger slated to make waves amongst diners. The menu also features a variety of beverages like The 1976 cocktail and the Strawberry Luxe Margarita, which each feature premium Mexican spirits. The brand will also be offering a variety of imported beers like Modelo, Pacifico and Corona alongside local brews to boot. Senior Director of Operations Jeremy Underhill commented on the Old Chicago Pizza + Taproom Cinco Cero Tour saying, "For 50 years, Old Chicago Pizza + Taproom has been a place where people come together over pizza and a great beer. Cinco Cero is a celebration of that legacy – giving guests new reasons to come back, whether they’re trying the Stacked & Smashed burger or returning for the signature items they’ve come to know and love.” ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 17% | Activity: 19% | Freshness: 73% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Limited-time Anniversary Menu Innovation:** Creates urgency-driven menu refreshes that marry nostalgia with novelty, opening room for modular kitchen systems and rotational supply models. - **Fusion-celebration Beverage Pairings:** Highlights curated cocktail and spirit collaborations tied to cultural moments, enabling premium co-branded beverage programs and niche spirit distribution channels. - **Premium Imported-local Beer Curation:** Blends global brand recognition with local craft credibility, encouraging hybrid sourcing platforms and dynamic inventory strategies for taproom operators. ### Where This Applies - **Casual Dining Chains:** Stand to benefit from episodic experiential campaigns that reinvent menu staples and support scalable kitchen tech and reservation analytics. - **Beverage Alcohol Suppliers:** Could leverage themed co-promotions and limited-release spirits to create segmented distribution models and predictive demand forecasting. - **Foodservice Event Marketing:** Is positioned to monetize branded anniversary tours through integrated sponsorships, ticketing innovations, and data-driven guest segmentation. ## Related on Trend Hunter - [Hybrid Pizza Tacos](https://www.trendhunter.com/trends/pizza-zaco.md) - [Honorary Irish Restaurant Menus](https://www.trendhunter.com/trends/bennigans-blarney-blast-2026.md) - [Upscale Culinary Lounges](https://www.trendhunter.com/trends/casa-chi.md) - [Mexican-Culture-Inspired Rooftop Events](https://www.trendhunter.com/trends/taste-of-mexico.md) - [Seasonal Restaurant Menu Refreshes](https://www.trendhunter.com/trends/emmy-squared-pizzas.md) - [Branded Cross-Country Tasting Tours](https://www.trendhunter.com/trends/perfect-your-pizza.md) - [Weekly Diner Restaurant Rewards](https://www.trendhunter.com/trends/make-it-or-break-it-promotion.md) - [Monthly Burger Rotations](https://www.trendhunter.com/trends/big-bads-monthly-drops.md) - [Celebratory Artisanal Pizzas](https://www.trendhunter.com/trends/california-pizza-kitchen-national-pizza-month.md)