# Scalable Recipe Sites The Cinc Platform Makes It Easy To Customize Recipes By Joey Haar | Published 2017-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cinc-platform References: [producthunt](https://www.producthunt.com/posts/cinc) & [cinc.kitchen](https://www.cinc.kitchen/recipes/UYvmh9iQD3/cilantro-lime-rice) The internet has more recipes than one could ever hope to cook, but those recipes aren't always very user-friendly — the Cinc platform is a new cooking site that aims to bring people quality, [crowdsourced recipes](https://www.trendhunter.com/trends/clean-plate1) that are as easy to use as they are delicious. It allows users to [share their own recipes](https://www.trendhunter.com/trends/secret-recipes); include photos, videos, and GIFs; and more. One of the most convenient features of the Cinc platform is its [scalable function](https://www.trendhunter.com/trends/cooktok). It allows users to automatically double, halve, or expand and shrink the stated recipe to their needs. Further, it includes unit shifting so that users can avoid tricky measurements like 3/4 cups and convert them into metric, for example. Another interesting feature of Cinc is its "forking." The site essentially allows certain recipes to be included as ingredients in other recipes: for example, a recipe for chicken stock could be forked into a soup recipe. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 25% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Crowd-sourced Recipes:** There is an opportunity to disrupt the traditional recipe creation process by leveraging crowd-sourced recipes and engaging a community of food lovers. - **Scalable Cooking Sites:** More cooking sites can explore scalable functions to simplify recipe customization and improve user experience. - **Recipe Forking:** Innovative cooking sites can leverage the idea of recipe forking, allowing for easier ingredient substitution and customized variations of existing recipes. ### Who This Affects Most - **Food & Beverage:** The food and beverage industry can leverage technology to enhance recipe sharing and encourage user participation in creating new recipes. - **Technology:** Technology companies can explore the use of crowdsourcing and advanced algorithms to improve the quality and accessibility of recipe-sharing platforms. - **Health & Wellness:** Health and wellness companies can make use of the vast array of crowd-sourced recipes to create customizable meal plans for consumers, promoting healthy eating habits. ## Related on Trend Hunter - [Recipe Sharing Networks](https://www.trendhunter.com/trends/icancookfood.md) - [Global Recipe Hubs](https://www.trendhunter.com/trends/ive-been-cooking.md) - [Food Sharing Platforms](https://www.trendhunter.com/trends/totallychefs.md) - [Interactive Recipe Organizers](https://www.trendhunter.com/trends/cookedwiki.md) - [Recipe Management Tools](https://www.trendhunter.com/trends/cooksy1.md) - [Recipe Management Platforms](https://www.trendhunter.com/trends/chefs-library.md) - [Online Recipe Sharing Platforms](https://www.trendhunter.com/trends/prepvil.md) - [All-in-One Recipe Discovery](https://www.trendhunter.com/trends/niche-recipes.md) - [AI-Powered Recipe Platforms](https://www.trendhunter.com/trends/cookaifood.md)