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# Grain-Free Burrito Fillings
The Chipotle Cilantro-Lime Cauliflower Rice is Being Tested

By Michael Hemsworth | Published 2020-07-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cilantrolime-cauliflower-rice
References: [chewboom](https://www.chewboom.com/2020/07/13/chipotle-testing-new-cilantro-lime-cauliflower-rice-in-select-markets-starting-july-15-2020/) & [chipotle](https://www.chipotle.com)

[The Chipotle](https://www.trendhunter.com/trends/grilled-cheese-buritto) Cilantro-Lime Cauliflower Rice is a new menu offering from the brand that will offer patrons with a health-conscious alternative to rice. The grain-free, cauliflower-based filling is reported to have just four grams of net carbs per serving and is flavored with fresh ingredients to make it a savory option in place of existing options. The new menu option is positioned by the brand to be compliant with [Whole30](https://www.trendhunter.com/trends/pure-organic-avocado-oil), [Keto](https://www.trendhunter.com/trends/lowcarb-tortillas), vegetarian and vegan diets to make it the perfect choice of health-conscious patrons who practice these lifestyles.

The Chipotle Cilantro-Lime Cauliflower Rice is set to be test-marketed by the brand at 55 select locations throughout Denver and Wisconsin starting Wednesday, July 15, 2020 at a price of $2 extra for patrons to order.

Image Credit: Chipotle

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 1% | Activity: 11% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Health-conscious Menu Options:** The grain-free, cauliflower-based filling provides a health-conscious alternative to traditional rice, catering to patrons seeking healthier choices.
- **Dietary Lifestyle Compatibility:** The new menu option is compliant with Whole30, Keto, vegetarian, and vegan diets, making it a convenient choice for individuals following these lifestyles.
- **Flavorful Plant-based Alternatives:** The Chipotle Cilantro-Lime Cauliflower Rice offers a savory option packed with fresh ingredients, appealing to customers looking for flavorful plant-based alternatives.

### Sectors Adopting This

- **Fast Casual Restaurants:** Fast casual restaurants can capitalize on the trend by introducing innovative and healthy grain-free menu options to attract health-conscious customers.
- **Health Food Industry:** The health food industry can explore opportunities to develop and market new grain-free and plant-based food products to cater to the growing demand for health-conscious alternatives.
- **Dietary and Lifestyle Services:** Dietary and lifestyle service providers can leverage this trend by offering personalized meal plans, recipes, and guidance that align with Whole30, Keto, vegetarian, and vegan diets.

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