# Minimally Processed Frozen Meals The PuraVida Foods Cilantro Chicken Baja LifeBowl is Flavorful By Michael Hemsworth | Published 2022-06-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cilantro-chicken-baja-lifebowl References: [progressivegrocer](https://www.progressivegrocer.com/puravida-foods-cilantro-chicken-baja-lifebowltm) & [puravida-foods](https://puravida-foods.com/)  The [PuraVida Foods](https://www.trendhunter.com/trends/kidslife) Cilantro Chicken Baja LifeBowl is a new offering focused on convenience, quality and flavor for consumers to enjoy. The 8.5-ounce bowl come individually packaged with a self-venting film with additional sustainable packaging made with sugar cane fibers. The minimally processed bowl features [free range chicken breast](https://www.trendhunter.com/trends/bolero-bowl), organic trim-color quinoa, organic cilantro lime rice, flame grilled sweet corn, organic black beans, organic avocado, fire roasted poblano peppers and roasted pepitas. The bowl is finished with a roasted tomato Chile sauce to give it a burst of premium flavor. The PuraVida Foods Cilantro Chicken Baja LifeBowl is preserved with a proprietary cryogenic freezing process that helps to preserve the nutrients, textures, colors and flavors. This sets the meal apart from other [frozen meals](https://www.trendhunter.com/trends/familysize-frozen-meals) on the market. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 17% | Activity: 13% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Minimally Processed Frozen Meals:** The use of advanced freezing techniques and higher quality ingredients in frozen meals are trends that are disrupting traditional frozen meal options, offering consumers both convenience and quality. - **Sustainable Packaging:** More companies are using sustainable packaging materials, such as sugar cane fibers, in their food products in response to consumer demands for environmentally responsible options. - **Flavorful and Nutritious Options:** There is a growing trend towards the development of flavorful and nutritious meal options that cater to consumers who want both convenience and health in their food choices. ### Where This Applies - **Frozen Food Industry:** The frozen food industry has an opportunity to innovate by incorporating higher quality ingredients and advanced freezing techniques to meet the growing demand for minimally processed meals that preserve nutrients and flavors. - **Sustainable Packaging Industry:** The sustainable packaging industry is poised for growth as more companies seek to reduce the environmental impact of their products by using biodegradable and compostable packaging materials. - **Healthy Convenience Food Industry:** The healthy convenience food industry has the potential to disrupt the traditional fast food market by offering flavorful and nutritious options that cater to consumers' desire for convenience and health in their food choices. ## Related on Trend Hunter - [Convenient Frozen Entrée Bowls](https://www.trendhunter.com/trends/frozen-entre-bowls.md) - [Free-From Frozen Bowl Meals](https://www.trendhunter.com/trends/bettr-bowl.md) - [Hot Sauce-Branded Burrito Bowls](https://www.trendhunter.com/trends/cholula-burrito-bowls.md) - [Convenient Protein-Packed Meals](https://www.trendhunter.com/trends/born-simple.md) - [Frozen Falafel Bowls](https://www.trendhunter.com/trends/frozen-falafel-bowls.md) - [Nutritious Veggie-Packed Frozen Foods](https://www.trendhunter.com/trends/path-of-life-products.md) - [Frozen-to-Fresh Poke Bowls](https://www.trendhunter.com/trends/plant-based-poke-bowl.md) - [Freeze-Dried Meal Bowls](https://www.trendhunter.com/trends/ready-to-heat-bowl.md) - [Topping-Packed Salad Bowls](https://www.trendhunter.com/trends/bonduelle-bistro-loaded-bowls.md)