# Cigarette Pack Haikus Kyle van Blerk Turns Cancer Stick Packages Into Mini Masterpieces By Marissa Brassfield | Published 2009-09-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cigarette-pack-haikus-kyle-van-blerk References: [behance.net](http://www.behance.net/Gallery/Cigarette-Pack-Haikus-_amp-other-random-thoughts/309402) These cigarette pack haikus by Kyle van Blerk effectively turn cancer stick packages into mini masterpieces with the help of some cleverly-placed correction fluid. Okay, so wordsmiths will note that these aren't official haikus (remember the 5-7-5 mora rule?), but they're short-form poetry for sure. Check out the gallery above for more images of the cigarette pack haikus by Kyle van Blerk, and keep clicking for more poetry creations. **Implications** - These cigarette haikus imbue this product with romantic qualities that are appealing to many consumers. Companies cannot underestimate the power of emotional appeal when it comes to selling a product, and small connotations of sentiment can make a huge difference. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 56% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Emotional Branding:** Using emotional appeal to sell products can have a significant impact on consumer interest and loyalty. - **Creative Packaging:** Innovative packaging designs can transform ordinary products into unique and appealing creations. - **Short-form Poetry:** Exploring creative ways to incorporate poetry into products can attract attention and engage consumers. ### Who This Affects Most - **Tobacco Industry:** The cigarette packaging industry can explore creative ways to enhance their product's appeal and differentiate themselves in a highly regulated market. - **Art and Design Industry:** Artistic individuals and design companies can find opportunities in creating unique and visually appealing packaging designs for various consumer products. - **Advertising and Marketing Industry:** The advertising and marketing industry can leverage emotional branding techniques to help companies better connect with consumers and drive product sales. ## Related on Trend Hunter - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [AI-Powered Poetry Cameras](https://www.trendhunter.com/trends/poetry-camera.md) - [Cigarette-Style Incense Sticks](https://www.trendhunter.com/trends/incense-stick.md) - [Herbal Cigarette Packs](https://www.trendhunter.com/trends/herbal-cigarette.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Tobacco-Free CBD Cigarettes](https://www.trendhunter.com/trends/ronin-smokes.md) - [Poetic Toothpaste Sets](https://www.trendhunter.com/trends/toothpaste-set.md) - [Poetry-Inspired Retail Activations](https://www.trendhunter.com/trends/the-poetry-pharmacy.md) - [Nostalgic Art-Inspired Cannabis Branding](https://www.trendhunter.com/trends/kristofferson-san-pablo.md)