# Cigarette Deathbeds Roy Castle Lung Cancer Foundation Shows Stark Reality By Ayman | Published 2009-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cigarette-deathbeds References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2009/04/smoking-death.html) & [roycastle.org](http://www.roycastle.org/) We've seen our fair share of [anti-smoking ads and PSAs](https://www.trendhunter.com/trends/give-a-breath-5k), but this abstract ad by the Roy Castle Lung Cancer Foundation drives the point home without even using written copy. The ad simply uses a hospital bed that evokes the style and colors of a cigarette. The message is quite clear: Smoking is a sure path to [lung cancer and death](https://www.trendhunter.com/trends/united-breast-cancer-foundations). **Implications** - The witty ad was created by CHI&Partners in London, UK. The photographer for this simple yet shocking advertisement is 'Stock' and the woman who designed the cigarette-looking hospital bed is Kylie McLean. The creative director, Ewan Paterson and the art director, Dave Masterman worked together along with their coworkers to create an ad that speaks volumes. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 7% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Anti-smoking Ads:** Disruptive innovation opportunity: Develop new ways to convey the dangers of smoking without using traditional written copy. - **Abstract Advertising:** Disruptive innovation opportunity: Explore creative approaches to conveying messages through visual elements rather than relying on text. - **Visual Impact:** Disruptive innovation opportunity: Utilize eye-catching visuals to make a strong emotional impact and capture attention in advertising campaigns. ### Industries Being Reshaped - **Healthcare Advertising:** Disruptive innovation opportunity: Apply innovative advertising techniques to raise awareness about health risks and promote healthy behaviors. - **Creative Design:** Disruptive innovation opportunity: Incorporate unique and unconventional design elements to create visually compelling advertisements and marketing materials. - **Public Health Campaigns:** Disruptive innovation opportunity: Develop creative messaging strategies to effectively communicate health-related information and motivate behavior change. ## Related on Trend Hunter - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Sonic Cell Campaigns](https://www.trendhunter.com/trends/the-most-beautiful-sound.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Inspiring Healthcare Campaigns](https://www.trendhunter.com/trends/extraordinary-care.md) - [Gen Z-Targeted Ads](https://www.trendhunter.com/trends/outsmart-nicotine.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md)