# Summertime Cleaning Products Cif Multipurpose Sprays Now Come in Two New Scents By Michael Hemsworth | Published 2023-06-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cif-multipurpose-sprays References: [talkingretail](https://www.talkingretail.com/products-news/household/fresh-scent-for-summer-from-cif-22-06-2023/) & [cifclean](https://www.cifclean.co.uk/home.html)  These [Cif](https://www.trendhunter.com/trends/cif-infinite-clean-antibac) Multipurpose Sprays are arriving in the UK now to provide consumers with a way to get their homes in tiptop shape and leave behind a fresh, seasonally appropriate scent as they do. The cleaning product comes in the new Orange & Lemongrass and Lavender & Blue Fern scents, which are both fresh and inspired by the season to work well for consumers tackling a range of indoor cleaning tasks. The products are each formulated to eradicate 99.9% of the bacteria and viruses that could be lurking on surfaces. The products both feature branding inspired by their respective fragrances to liven up closets. Home and Hygiene Category Lead at [Unilever UK](https://www.trendhunter.com/trends/lynx-fine-fragrance-collection)&I Claire Racklyeft spoke on the new Cif Multipurpose Sprays saying, Cif has seen positive growth in the past 6 months and we’re confident these new products will help drive growth of the household category. We know that [fragrance is an important driver](https://www.trendhunter.com/trends/element-brooklyns-all-purpose-cleaner) for shoppers in the household category, so combining this with Cif’s trusted cleaning efficacy is a winning formula. The new Cif Multipurpose Sprays offer an affordable option with fresh fragrance and a powerful formulation that kills bacteria and viruses. In investing in fragrance, we’re investing in the category.” ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 57% | Activity: 72% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Multipurpose Cleaning Sprays:** Opportunity to create innovative and effective multipurpose cleaning sprays with refreshing scents for different seasons. - **Fragrance-driven Household Category:** Opportunity to capitalize on consumers' preference for fragrances in household cleaning products. - **Affordable Cleaning Solutions:** Opportunity to develop affordable cleaning products that offer both effective cleaning and pleasant fragrances. ### Where This Applies - **Cleaning Product Manufacturing:** Disruptive innovation opportunity to create innovative multipurpose cleaning sprays with seasonally inspired scents. - **Home Fragrance:** Disruptive innovation opportunity to integrate fragrances into household cleaning products. - **Household Goods Retail:** Disruptive innovation opportunity to offer affordable cleaning solutions with added fragrance options. ## Related on Trend Hunter - [All-in-One Antibacterial Cleaning Sprays](https://www.trendhunter.com/trends/cif-infinite-clean-antibac.md) - [Winter Cleaning Product Scents](https://www.trendhunter.com/trends/fresh-winter-breeze-fragrance.md) - [Probiotic Cleaning Sprays](https://www.trendhunter.com/trends/cif-infinite-clean.md) - [Fragrance-Focused Cleaning Products](https://www.trendhunter.com/trends/fabulosa-seasonal-collections.md) - [Heritage-Inspired Cleaning Products](https://www.trendhunter.com/trends/zoflora-hyacinth-bloom.md) - [Summer-Themed Cleaning Products](https://www.trendhunter.com/trends/mrs-meyers-cleaning-products.md) - [Perfumer-Crafted Household Cleaners](https://www.trendhunter.com/trends/pinalen-luxury-scents.md) - [Premium Power-Focused Cleaning Products](https://www.trendhunter.com/trends/new-domestos-power-foam.md) - [Powerful Aromatic Bathroom Cleaners](https://www.trendhunter.com/trends/zoflora-power-bathroom.md)