# Dual-Solubility Omega Supplements Cien Por Cien Natural Debuts a New Omega-3 Product By Kanesa D | Published 2024-08-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cien-por-cien-natural References: [nutraingredients](https://www.nutraingredients.com/Article/2024/08/01/cien-por-cien-natural-launches-first-omega-3-using-pl-tech-in-europe) & [cienporciennatural](https://www.cienporciennatural.com/)  Cien por Cien Natural has introduced a pioneering omega-3 product that offers substantial benefits. This new offering, 'Krill Phospholipids PL+DHA,' represents a major advancement in [omega-3 supplements](https://www.trendhunter.com/trends/essential-fatty-acid) due to its composition: a concentrated blend of docosahexaenoic acid (DHA) encapsulated in phospholipids. These phospholipids are particularly noteworthy for their dual solubility—both water and fat-soluble—which facilitates [superior emulsification](https://www.trendhunter.com/trends/the-absorption-company1) and the formation of micelles. This process maximizes the surface area available for nutrient absorption. To prove the effectiveness of this supplement, [Aker BioMarine](https://www.trendhunter.com/trends/qrill-pet) has conducted a clinical trial, the results of which have not yet been published, that demonstrates a tenfold improvement in the absorption of omega-3 fatty acids (both EPA and DHA) when formulated with PL+ phospholipids. Image Credit: Iryna Pohrebna ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 18% | Activity: 19% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Enhanced Bioavailability:** Dual-solubility phospholipids significantly increase nutrient absorption and efficacy in dietary supplements. - **Clinical Trials on Nutritional Supplements:** Rigorous testing and validation through clinical trials are becoming a standard to establish effectiveness and gain consumer trust. - **Concentrated Nutrient Formulations:** High-concentration DHA encapsulated in innovative delivery systems is setting new standards in the omega-3 market. ### Who This Affects Most - **Nutritional Supplements:** The introduction of dual-solubility components is revolutionizing the ease of nutrient absorption for consumers. - **Pharmaceuticals:** Phospholipid-based formulations present new opportunities for efficient drug delivery mechanisms. - **Functional Foods:** Innovations in nutrient delivery can enhance the health benefits and market appeal of fortified food products. ## Related on Trend Hunter - [Unfishy Omega 3 Supplements](https://www.trendhunter.com/trends/omega-3-dha-epa.md) - [Sustainable Omega Supplements](https://www.trendhunter.com/trends/omega-3-supplements.md) - [Plant-Based Dietary Supplements](https://www.trendhunter.com/trends/plantbased-dietary-supplement.md) - [Plant-Based Sustainable Supplements](https://www.trendhunter.com/trends/Omega-3-6-9.md) - [Marine Algae Supplement Ranges](https://www.trendhunter.com/trends/o3omega-smoothies.md) - [Fruit-Flavored Omega Chews](https://www.trendhunter.com/trends/omega3-fish-oil-gummy.md) - [Fish-Free Omega Supplements](https://www.trendhunter.com/trends/megafood-omega-369.md) - [Microalgae-Sourced Omega-3 Supplements](https://www.trendhunter.com/trends/microalgae.md) - [Seed-Based Omega Supplements](https://www.trendhunter.com/trends/vegan-omega-supplement.md)