# Olive Oil Cleansing Balms Futurna Skin's Cielo Puro Cleansing Oil Balm Simplifies Double Cleansing By Laura McQuarrie | Published 2023-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cielo-puro-cleansing-oil-balm References: [furtunaskin](https://www.furtunaskin.com/products/cielo-puro-cleansing-oil-balm) Futurna Skin is the brand behind potent natural skincare made in Italy and its newest release is the [Cielo](https://www.trendhunter.com/trends/cielo-x1) Puro Cleansing Oil Balm. This product delivers the makeup-removing power of a face wash with the renewing and moisturizing effects of face oil. This olive oil-based cleansing balm cleanses effectively without stripping the skin and thanks to Triple Texture Technology, users experience the product melting into an oil, then transforming into a milky lather. Olive oil is packed with antioxidants and beneficial fatty acids to support soft, nourished and healthy-looking skin. Additionally, olive oil as a skincare ingredient is prized for its anti-inflammatory properties to soothe inflammation and redness. Olive oil-infused skincare products speak to naturally minded consumers who want to keep their skin looking youthful and feeling healthy. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 25% | Activity: 38% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Natural Skincare Products:** Developing natural skincare products that utilize beneficial ingredients like olive oil can disrupt the traditional chemical-heavy skincare industry. - **Multipurpose Skincare Products:** Creating multipurpose skincare products that combine the benefits of both face wash and face oil can appeal to consumers looking for efficient, time-saving solutions. - **Triple Texture Technology:** Innovating new skincare products that use unique textures like Futurna Skin's oil-to-lather transformation can set new and exciting industry trends. ### Sectors Adopting This - **Natural Skincare Industry:** Investing in natural and organic ingredients like olive oil can help brands stand out in a crowded skincare marketplace. - **Personal Care Industry:** Introducing multipurpose personal care products can disrupt the traditional understanding of personal care routines and engage new customers. - **Beauty Technology Industry:** Developing innovative textures and technologies like Futurna Skin's Triple Texture Technology can position brands at the forefront of the beauty technology industry. ## Related on Trend Hunter - [Gentle Balm-to-Oil Cleansers](https://www.trendhunter.com/trends/calming-cleansing-balm.md) - [Clean Cleansing Oils](https://www.trendhunter.com/trends/facial-cleansing-oil.md) - [Melting Balm Cleansers](https://www.trendhunter.com/trends/melting-balm-cleanser.md) - [Silky Oil-Based Facial Cleansers](https://www.trendhunter.com/trends/bubble-skincare-first-class.md) - [Omega-Powered Cleansing Balms](https://www.trendhunter.com/trends/omega-cleansing-balm.md) - [Gentle Oil Cleansers](https://www.trendhunter.com/trends/Epicutis-Oil-Cleanser.md) - [Ultra-Nourishing Organic Cleansing Oil](https://www.trendhunter.com/trends/organic-cleansing-oil.md) - [Purifying Cleansing Balms](https://www.trendhunter.com/trends/youthtopia-apple-butter-cleansing-balm.md) - [Rice Bran-Powered Cleansing Oils](https://www.trendhunter.com/trends/facial-cleansing-oils.md)