# AR Cider Pairing Apps The Angry Orchard Cider+Food App Simplifies Pairings with AR By Laura McQuarrie | Published 2019-03-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/cider-pairing References: [prnewswire](https://www.prnewswire.com/news-releases/angry-orchard-launches-first-of-its-kind-augmented-reality-experience-300812519.html) & [AngryOrchard](http://www.AngryOrchard.com) The [Angry Orchard](https://www.trendhunter.com/trends/boozy-baked-apple-pie) Cider Company launched the Cider+Food App with augmented reality as a way to simplify the process of settling on a cider pairing. The platform distinguishes itself as a first-of-its-kind application that focuses on hard cider and food pairings. The cider pairing can be used with core products from Angry Orchard, including its Crisp [Apple](https://www.trendhunter.com/trends/prank-pack), Rosé, Easy Apple and Pear. To share its expertise with consumers at the table, Angry Orchard created a digital experience that's guided by head cider maker Ryan Burk, who shares tasting notes and recipe ideas. While the bright and best-selling [Angry Orchard Crisp Apple](https://www.trendhunter.com/trends/crisp-apple-cider) is said to be a great match for the sweet barbecue flavors in pulled pork sliders, the sweet, fruity and floral Rosé is said to pair well with prosciutto-wrapped melon. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 61% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Ar-enhanced Food and Beverage Pairing:** The use of augmented reality technology to aid in food and beverage pairing for a more enhanced dining experience. - **Specialized Food and Beverage Apps:** Development of customized apps specific to certain food and beverage categories to provide consumers with expert advice and recommendations. - **Interactive Consumer Experiences:** Innovation of digital platforms meant to provide more engaging and interactive experiences to consumers in order to increase brand loyalty. ### Sectors Adopting This - **Food and Beverage:** The creation of digital technologies to support and enhance the dining experience for consumers, thus opening doors for new and unique offerings in the food and beverage industry. - **Augmented Reality:** The rise of augmented reality technology, which has proven itself as a game-changer and has disrupted various industries, provides opportunities for developers and businesses to offer innovative experiences to consumers. - **Marketing and Advertising:** Interactive applications and enhanced consumer experiences offer new marketing and advertising techniques and opportunities for businesses to differentiate themselves from competitors. ## Related on Trend Hunter - [Boozy Baked Apple Pies](https://www.trendhunter.com/trends/boozy-baked-apple-pie.md) - [Spice-Infused Apple Ciders](https://www.trendhunter.com/trends/worlds-angriest-cider.md) - [Variety Cider Beverage Packs](https://www.trendhunter.com/trends/yard-party-pack-variety-pack.md) - [Lighter Hard Ciders](https://www.trendhunter.com/trends/crisp-imperial-hard-cider.md) - [Blueberry Rosé Hard Ciders](https://www.trendhunter.com/trends/blueberry-ros-hard-cider.md) - [Low-Alcohol Summertime Ciders](https://www.trendhunter.com/trends/cornish-orchards-peach-apple.md) - [Cocktail-Inspired Hard Ciders](https://www.trendhunter.com/trends/old-fashioned-cocktail-hard-cider.md) - [Sensorial Horror-Inspired Hard Ciders](https://www.trendhunter.com/trends/prank-pack.md) - [Higher ABV Imperial Ciders](https://www.trendhunter.com/trends/8-abv-imperial-cider.md)