# Citrus Shandy Ciders 'Lazy Hazy Lemon Crazy' Boasts an Experimental Shandy-Cider Flavor By Laura McQuarrie | Published 2016-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cider-flavor References: [woodchuck](http://www.woodchuck.com/blog-post/lazy-hazy-lemon-crazy-cider-shandy/) & [woodchuck](http://www.woodchuck.com/cider/lazy-hazy-lemon-crazy/) 'Lazy Hazy Lemon Crazy' is a beverage from Woodchuck Hard Cider's Out on a Limb series with a name that spotlights its unconventional cider flavor. The [hybrid cider-shandy](https://www.trendhunter.com/trends/signature-brew-sunny-afternoon) is made from infusing small-batch hard apple cider with fresh lemon juice and lemongrass, in order to create a sweet, yet refreshingly tart flavor for the session cider. The name of this particular product is suggestive of relaxing summer days spent outside, which paints a picture for the perfect time to enjoy Lazy Hazy Lemon Crazy. Other craft ciders from the Out on a Limb collection also boast [experimental flavors and quirky names](https://www.trendhunter.com/trends/pear-lychee-cider) like Campfire Pancakes, Cheeky Cherry and Spitter Splinter. Breweries are taking advantage of the increased demand for [unique craft beer flavors](https://www.trendhunter.com/trends/kiwi-strawberry-hard-cider) by experimenting with flavorful fusions of other types of alcoholic drinks as well. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 7% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Experimental Cider-shandies:** Breweries can explore creating unique fusions of cider and other non-traditional ingredients to capture the attention of adventurous consumers. - **Unconventional Hybrid Flavors:** The trend towards creative cider and beer flavors suggests a disruptive innovation opportunity that can be leveraged through hybrid flavor experimentation. - **Quirky Craft Drink Names:** Craft beverage companies can differentiate their products by giving them distinctive names that play on unique flavor combinations. ### Who This Affects Most - **Craft Cider Industry:** Craft cider companies can differentiate their products from traditional cider offerings by developing experimental flavors and creative cider-shandy fusions. - **Craft Beer Industry:** Craft breweries can leverage the trend towards innovative flavor experimentation by producing unique beer-cider hybrids and quirky, creatively-named drinks. - **Alcoholic Beverage Industry:** Innovative alcoholic drink companies can explore flavor experimentation through hybridization of traditional and nontraditional ingredients to meet the growing demand for unconventional flavor options. ## Related on Trend Hunter - [Summertime Cider Collections](https://www.trendhunter.com/trends/cider-collection.md) - [Beer-Cider Hybrids](https://www.trendhunter.com/trends/apple-crisp-ale.md) - [Electrifying Craft Ciders](https://www.trendhunter.com/trends/craft-ciders.md) - [Citrusy Apple Cider Libations](https://www.trendhunter.com/trends/strongbow-zest-cider.md) - [Raspberry Lemonade Ciders](https://www.trendhunter.com/trends/raspberry-lemonade-cider.md) - [Lighter Hard Ciders](https://www.trendhunter.com/trends/crisp-imperial-hard-cider.md) - [Hybrid 90s Nostalgia Beers](https://www.trendhunter.com/trends/hooch-x-salt-twisting-my-lemon-man.md) - [High-ABV Citrus Seltzers](https://www.trendhunter.com/trends/lemon-lime-seltzer.md) - [Summer-Ready Cider Products](https://www.trendhunter.com/trends/blakes-hard-cider.md)