# Crowdsourcing Company Recipes Campbell's Lets You Make Suggestions By TopDog | Published 2009-04-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ciconic-corporations-seek-social-suggestions References: [businesswire](http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20090331005867&newsLang=en) & [campbellsoupcompany](http://www.campbellsoupcompany.com/ideas/) Big name retailers are once again proving the power of social media. The Campbell Soup Company recently announced its interest in obtaining new recipes via the web at [CampbellSoupCompany.com/Ideas](http://www.campbellsoupcompany.com/ideas/). Founded in 1869, it is the company’s attempt at generating new ideas from its target consumers. Campbell’s has assembled a team to evaluate and sift through ideas. The Campbell Soup Company is just one of the many colossus corporations currently seeking advice through [consumer feedback](https://www.trendhunter.com/trends/ive-been-cooking) as this pervasive trend continues to dominate. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 53% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Crowdsourced Recipe Inspiration:** Campbell's use of social media to source new recipes from consumers represents a trend toward crowdsourced product development in the food industry. - **Consumer Feedback Integration:** The trend of large corporations seeking consumer feedback and ideas through social media platforms like Campbell's crowdsourcing initiative is creating disruptive opportunities for market research and consumer insights industries. - **Digital Collaboration:** The rise of digital collaboration and ideation platforms like Campbell's Ideas portal is creating a new trend in product design and development that offers opportunities for innovation in digital software and app development. ### Where This Applies - **Food Manufacturing:** Crowdsourced recipe suggestions present an opportunity for disruption in the food manufacturing industry, opening up new avenues for flavor innovation and consumer demand fulfillment. - **Market Research:** Large-scale consumer feedback initiatives from companies like Campbell's are creating opportunities for disruption in the market research industry, offering new insights into consumer preferences at scale. - **Digital Collaboration Tools:** The growing trend of digital ideation and collaboration platforms like Campbell's Ideas portal is creating new opportunities for innovation in the technology industry, particularly in the development of next-gen social media and communication tools. ## Related on Trend Hunter - [Experimental Soup Varieties](https://www.trendhunter.com/trends/crosse-blackwell.md) - [Restaurant-Ready Soup Lineups](https://www.trendhunter.com/trends/culinary-reserve-soups.md) - [Sandwich-Soup Combination Cans](https://www.trendhunter.com/trends/campbells.md) - [Beer-Infused Soup Lines](https://www.trendhunter.com/trends/campbells-chunky-x-pabst-blue-ribbon.md) - [Spice-Imbued Soups](https://www.trendhunter.com/trends/campbells-spicy-condensed-soups.md) - [AI-Generated Soup Can Art](https://www.trendhunter.com/trends/campbells-paintings.md) - [Collaborative Soup Branded Outerwear](https://www.trendhunter.com/trends/campbells-x-parks-project-winter-warmth.md) - [Recipe Sharing Networks](https://www.trendhunter.com/trends/icancookfood.md) - [Chunky Burger-Flavored Soups](https://www.trendhunter.com/trends/campbell-chunky-burger-soup.md)