# Edgy Bewitching Editorials The Cicely Telman 'So Chic' Shoot is Dark and Eclectic By Meghan Young | Published 2012-04-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cicely-telman-so-chic References: [fashiongonerogue](http://fashiongonerogue.com/cicely-telman-gianluca-fontana-chic/) & [sochicmagazine](http://www.sochicmagazine.com/) The photo shoot for the Cicely Telman 'So Chic' editorial is dark and bewitching, while the fashion is edgy and urban. Put together, the result is entirely enchanting, in a [black sorceress](https://www.trendhunter.com/trends/hocus-pocus-apparel-collection) kind of way. Although black is the dominant color in the editorial, there are light fur additions that mixes things up. Stylist Raffaella Campeggi did not want to conform to the traditional perception of what a witch looks like, that's for sure. The Cicely Telman editorial was shot by photographer Gianluca Fontana for the March 2012 edition of the French magazine. The Dutch beauty is dangerously sexy in each still. Her powerful poses give her a magical presence, while her [wild hair](https://www.trendhunter.com/trends/witches-delight) by Gianluca Guaitoli and [barely there makeup](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday) by Anna Maria Negri pull the eclectic ensembles together. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 93% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Dark and Edgy Fashion:** Disruptive innovation opportunity: Explore alternative materials and unconventional designs to create unique and captivating dark fashion pieces. - **Urban Witch Aesthetic:** Disruptive innovation opportunity: Combine urban streetwear elements with witch-inspired aesthetics to create a new fashion trend that appeals to a modern audience. - **Bewitching Beauty Looks:** Disruptive innovation opportunity: Develop innovative cosmetic products and techniques to achieve a minimalistic yet enchanting makeup style for a bewitching beauty look. ### Who This Affects Most - **Fashion and Apparel:** Disruptive innovation opportunity: Incorporate technology, such as smart fabrics or sustainable practices, into dark and edgy fashion collections. - **Beauty and Cosmetics:** Disruptive innovation opportunity: Create new makeup and skincare products specifically tailored for achieving the minimalist yet captivating beauty looks seen in the editorial. - **Photography and Visual Arts:** Disruptive innovation opportunity: Experiment with unconventional lighting techniques or digital manipulation to enhance the dark and enchanting aesthetic in fashion editorials. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Dark Musical-Film-Inspired Capsules](https://www.trendhunter.com/trends/land-of-oz.md) - [Mystical Hair Dyes](https://www.trendhunter.com/trends/witches-delight.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Inclusive Bewitching Capsules](https://www.trendhunter.com/trends/hocus-pocus-apparel-collection.md)