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# Ultra-Soothing Overnight Masks
Laneige's Cica Sleeping Mask Soothes & Strengthens the Skin Barrier

By Laura McQuarrie | Published 2019-12-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/cica-sleeping-mask
References: [thezoereport](https://www.thezoereport.com/p/laneiges-new-cica-sleeping-mask-is-practically-guaranteed-to-be-a-cult-favorite-19492543) & [us.laneige](https://us.laneige.com/cica-sleeping-mask)

After launching its best-selling Laneige Water Sleeping Mask, Laneige created the Lavender Water Sleeping Mask and it is now introducing a third version of the product with the all-new Cica Sleeping Mask. The replenishing overnight mask is designed to deliver a great deal of moisture to the skin, all the while soothing redness and bolstering the skin's natural barrier. The simple overnight mask is designed to be used after a moisturizer and can be rinsed off in the morning.

Cica is becoming a popular ingredient for its immensely calming properties, especially for consumers who live in dense urban areas where pollution can become a factor in stressed-out skin. According to the brand, "Formulated with our exclusive Forest Yeast extract, Cica Sleeping Mask is more effective than traditional cica products."

Image Credit: Laneige

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 12% | Activity: 4% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Cica Sleeping Mask:** Opportunity for skincare brands to create overnight masks infused with cica, a calming ingredient that soothes and strengthens the skin barrier.
- **Moisture-infused Skincare:** Potential for beauty companies to develop products that deliver ample moisture to the skin, addressing concerns of dryness and dehydration.
- **Urban Pollution Defense:** Emerging market for skincare solutions that specifically target urban pollution, providing protection and repair for stressed-out skin.

### Who This Affects Most

- **Skincare:** Skincare industry can explore innovative products and formulations that incorporate cica and offer deep moisturization for overnight use.
- **Beauty:** Beauty sector has an opportunity to cater to the demand for skincare products that counteract urban pollution and support skin's natural barrier.
- **Health and Wellness:** Health and wellness industry can tap into the trend of overnight masks with calming properties to address consumer concerns of stressed-out skin.

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