# Pop-Up Beauty Packaging Belif's CICA Bomb Cream Edition Box Creates a Scene When Opened By Laura McQuarrie | Published 2020-12-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cica-bomb-cream References: [thedieline](https://thedieline.com/blog/2020/12/10/-belif-cica-bomb-cream-edition-is-the-bomb) & [belifcanada](https://belifcanada.com/) [Cica](https://www.trendhunter.com/trends/cica-exosome-treatment-orb) is a skincare ingredient that's widely recognized for its calming, redness-soothing qualities and the packaging for [Belif's](https://www.trendhunter.com/trends/belif-eye-bomb-formula) CICA Bomb Cream Edition drives this home with a pop-up component that spells out "PEACE." While the outer design conveys a sense of warning with a bright yellow color, stripes and shapes associated with safety symbols, the top of the box is designed to pop up and create a 70s-inspired desert scene. Once pulled out of its secondary packaging, the product itself has a much more serene color scheme with a blue and cream-colored applicator. The soothing, stress-relieving cream from Belif promises to stand out for those with sensitive skin, as it presents a simple, dermatologically tested skincare product in an unapologetically bold and eye-catching way. Image Credit: Belif ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 84% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Pop-up Packaging:** Using pop-up components in product packaging to create a unique and memorable unboxing experience. - **Cica Skincare:** Incorporating cica as a key ingredient in skincare products for its calming and redness-soothing properties. - **Sensory Packaging:** Designing packaging with sensory features, such as pop-up components, to engage consumers and create a memorable experience. ### Who This Affects Most - **Beauty and Skincare:** Using sensory packaging innovations like pop-up features in skincare packaging to increase brand awareness and customer engagement. - **Consumer Goods:** Integrating sensory elements into product packaging, such as pop-up components, to create a unique and memorable unboxing experience for consumers. - **Marketing and Advertising:** Exploring the potential of sensory packaging features as a marketing tool to enhance brand appeal and attract customers. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Festive Beauty Packaging](https://www.trendhunter.com/trends/festive-beauty-packaging.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Takeout-Style Serum Sets](https://www.trendhunter.com/trends/skin-sips.md) - [Attention-Grabbing Acne Tubes](https://www.trendhunter.com/trends/pure-daily-care.md) - [Eye-Catching Acne Solutions Packaging](https://www.trendhunter.com/trends/zitsticka-target.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Twist-Dispense Cleansing Balms](https://www.trendhunter.com/trends/derm-dissolve.md)