# Oil Rig Music Videos Ciara and Missy Elliot Take to the Desert for 'Work' By Rose Nazarali | Published 2009-07-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ciara-missy-elliot-work References: [cyanatrendland](http://cyanatrendland.com/2009/07/04/desert-hot-ciara-feat-missy-work-video/) & [ciaraworld](http://www.ciaraworld.com/ca/home) Ciara’s new music video for ‘Work’, featuring Missy Elliot, puts the artists on the job at an oil rig in the middle of the desert. The video features Ciara alongside her back-up dancers drilling through the desert, hoping to hit a gold mine. Ciara’s music video would be incomplete without her signature dance moves, and ‘Work’ definitely delivers as she and her back-up dancers show off their new moves in sexy and stylish outfits. Check out the video above so Ciara and Missy Elliot can teach you how to work. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 29% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Oil Rig Music Videos:** Disruptive innovation opportunity: Exploring unconventional locations and themes for music videos, creating unique and captivating visual experiences. - **Desert Drill Dancers:** Disruptive innovation opportunity: Incorporating dance and entertainment into unexpected and industrial settings, merging artistry with technical environments. - **Signature Moves in Style:** Disruptive innovation opportunity: Combining fashion and dance to create visually stunning performances that appeal to a wide audience. ### Sectors Adopting This - **Music:** Disruptive innovation opportunity: Pushing boundaries within the music industry by experimenting with unconventional video concepts, capturing viewers' attention in unique ways. - **Entertainment:** Disruptive innovation opportunity: Blurring the line between traditional entertainment and unexpected settings, providing immersive experiences that defy expectations. - **Fashion:** Disruptive innovation opportunity: Collaborating with artists and performers to create fashion-forward looks that enhance the visual impact of performances and videos. ## Related on Trend Hunter - [Music Video EV Teasers](https://www.trendhunter.com/trends/jlo-fiat-500e.md) - [Pancake House Music Videos](https://www.trendhunter.com/trends/working-for-the-weekend.md) - [AI-Generated Rap Music Videos](https://www.trendhunter.com/trends/love-you-more.md) - [Motion-Powered Songs](https://www.trendhunter.com/trends/motionpowered-song.md) - [Singer Soda Music Videos](https://www.trendhunter.com/trends/so-good.md) - [Rainforest Music Video Shoots](https://www.trendhunter.com/trends/your-love.md) - [Joyful Workout Commercials](https://www.trendhunter.com/trends/dynamic-campaign.md) - [Pizza-Themed Music Videos](https://www.trendhunter.com/trends/lucha-little.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md)