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# Sneaker Platform Hybrids
Ciara Dons See-Through Platform Converse Kicks in Her New Video

By Joanne Lam | Published 2010-09-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ciara-dons-see-through-platform-converse
References: [globalgrind](http://globalgrind.com/channel/gossip/content/1785830/ciara-rock-stripper-sneakers-for-nerds-photos/) & [ciaraworld_](http://www.ciaraworld.com)

While you're watching the pop star's new music video 'Gimme Dat,' you'll probably notice that Ciara dons see-through platform Converse shoes while she's bustin' a move.

Just as they sound, these see-through platform Converse sneakers have the basic Converse shoe outlook, paired with a transparent 4-inch platform heel. Although these pumps may be a little too outlandish for some, they are undoubtedly an interesting combination of two vastly different fashion styles.

**Implications** - For many consumers, it is imperative that they are able to express themselves no matter what sort of activity in which they are engaging. Businesses that offer a wide range of functional products that incorporate the qualities of very specific items or concepts will reap the benefits from appealing to this group of consumers.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 79% | Activity: 73% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Transparent Platform Shoes:** The trend of transparent platform shoes combines different fashion styles, offering opportunities for businesses to create unique and expressive footwear.
- **Hybrid Fashion Styles:** The rise of hybrid fashion styles, like the see-through platform Converse shoes, opens up disruptive innovation opportunities for brands that can blend unexpected elements to create bold and distinctive designs.
- **Self-expression Through Fashion:** Consumers seek functional products that allow them to express their individuality in various activities, presenting businesses with the chance to develop versatile and expressive fashion items.

### Who This Affects Most

- **Footwear:** The footwear industry can explore the trend of transparent platform shoes to create unique and eye-catching designs that appeal to a wide range of consumers.
- **Fashion Retail:** Fashion retailers can capitalize on the hybrid fashion styles trend by offering a curated selection of unconventional apparel and footwear that resonate with individuals seeking distinctive self-expression.
- **Athleisure:** The athleisure industry can embrace the self-expression through fashion trend by integrating functional elements into their designs, allowing individuals to showcase their unique style during active pursuits.

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