# Rubber Mutant Gloves The Chux Extra Grip Gloves Has a Tight Hold on Your Dishes By Luisa Amanda Gomes | Published 2010-04-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/chux-extra-grip-gloves-ad References: [adpunch.org](http://www.adpunch.org/entry/not-bad-not-good/) & [ddb.au](http://www.ddb.com.au/) The Chux Extra Grip Gloves ad campaign seems to be offering viewers super powers when they have the chore of [washing the dishes](https://www.trendhunter.com/trends/bio-enzyme-liquid-dish-soap). Placing these grippy gloves over the fingers will now you give the awesome ability of turning your dishes into rubber that matches your [rubber gloves](https://www.trendhunter.com/trends/endurance-active-touch-glove)! The [DDB](https://www.trendhunter.com/trends/cargurus-latest-ad) Sydney group have effectively convinced me that I will never drop a delicate dish ever again—which is great! I’m actually the type person who has broken several dishes while washing them. Check the Chux Extra Grip Gloves ad above. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 60% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Enhanced Grip Technology:** The Chux Extra Grip Gloves showcase a trend towards innovative grip technology that can enhance user abilities. - **Multi-purpose Gloves:** The campaign highlights the trend of gloves being designed for multiple uses, such as washing dishes and other tasks. - **Perception-altering Products:** The concept of turning dishes into rubber through the gloves taps into a trend of products that alter perceptions or transform functionality. ### Where This Applies - **Cleaning Supplies:** The enhanced grip technology of the Chux Extra Grip Gloves presents a disruptive innovation opportunity within the cleaning supplies industry. - **Gloves and Protective Gear:** The campaign showcases the potential for disruptive innovation in the gloves and protective gear industry, specifically with multi-purpose gloves. - **Household Goods:** The concept of perception-altering products, as shown by the Chux Extra Grip Gloves, could inspire disruptive innovation within the household goods industry. ## Related on Trend Hunter - [Weight Lifter Hand Grips](https://www.trendhunter.com/trends/hand-grips.md) - [Hand Hygiene Campaigns](https://www.trendhunter.com/trends/ineos.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md) - [Grab-and-Go Glove Packs](https://www.trendhunter.com/trends/glove-packs.md) - [Extra-Sudsy Dish Soaps](https://www.trendhunter.com/trends/dawn-powersuds.md) - [Spray-On Dish Soaps](https://www.trendhunter.com/trends/gain-power-blast-dish-spray.md) - [Cut-Resistant Kitchen Sponges](https://www.trendhunter.com/trends/forever-sponge.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Giftable Hand-Shielding Lotion Kits](https://www.trendhunter.com/trends/gloves-in-a-bottle.md)