# Churro-Inspired Beverages The Winter Menu at Peet's Coffee Features New Handcrafted Drinks By Laura McQuarrie | Published 2022-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/churroinspired-beverages References: [prnewswire](https://www.prnewswire.com/news-releases/new-year-new-brew-peets-coffee-toasts-2022-with-winter-menu-inspired-by-sweet-cinnamon-churro-flavors-301453232.html) & [peets](http://peets.com/currentoffers/)  The newly unveiled winter menu at [Peet's Coffee](https://www.trendhunter.com/trends/peets-coffee-1) is full of churro-inspired beverages that provide warmth on cold days. There's the Churro Latte, a Churro Caramel Macchiato and the plant-based Cold Brew with Sweet Cinnamon Oat Foam. For Members Only via the Peet's app, the winter menu includes a [Churro Mocha](https://www.trendhunter.com/trends/fiery-mocha) and Cinnamon Black Tie. Patrick Main, senior beverage innovator, says ""January marks a refresh and rejuvenation for many of us. The bold and comforting flavors of cinnamon and sugar, offering a relief from winter's chill, increase in popularity this time of year." Also on the menu at Peet's Coffee, there's a warm breakfast Turkey Bacon & Egg White sandwich that's packed with protein and made with cage-free eggs. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 14% | Activity: 40% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Churro-inspired Beverages:** Peet's Coffee is offering churro-inspired beverages on their winter menu, presenting an opportunity to explore the intersection of classic desserts and traditional coffee drinks. - **Plant-based Cold Brew:** Peet's Coffee's new Cold Brew with Sweet Cinnamon Oat Foam offers a plant-based option for coffee drinkers, providing a chance to innovate in the dairy alternative market. - **Members-only Menu:** The winter menu includes a Members Only section, an opportunity for other businesses to explore limited-time offers and exclusive perks for loyalty program members. ### Industries Being Reshaped - **Coffee Shops:** The winter menu offerings at Peet's Coffee present an opportunity for coffee shops to incorporate unique flavor profiles and seasonal drinks into their menus. - **Plant-based Alternatives:** Peet's Coffee's new Sweet Cinnamon Oat Foam offers a chance for dairy alternative companies to expand their product offerings into the coffee industry, potentially capturing a new customer audience. - **Loyalty Programs:** The Members Only section of Peet's Coffee's winter menu presents an opportunity for businesses to explore the benefits of loyalty programs and how they can increase customer engagement and retention. ## Related on Trend Hunter - [Nourishing Winter QSR Menus](https://www.trendhunter.com/trends/peets-coffee-1.md) - [Warming Turmeric Lattes](https://www.trendhunter.com/trends/golden-caff-latte.md) - [Artisan Autumnal Coffee Ranges](https://www.trendhunter.com/trends/peets-fall-menu.md) - [Holiday-Ready Beverage Menus](https://www.trendhunter.com/trends/creative-bar-menu.md) - [Specialty Seasonal Cafe Menus](https://www.trendhunter.com/trends/peets-coffee-holiday-menu.md) - [Sweet Cinnamon Cafe Menus](https://www.trendhunter.com/trends/caribou-coffee-winter-menu.md) - [Winter-Ready Seasonal Beverage Menus](https://www.trendhunter.com/trends/coffee-bean-tea-leaf1.md) - [Convenience Store Hot Beverages](https://www.trendhunter.com/trends/churroccino.md) - [Golden Cold Brew Coffees](https://www.trendhunter.com/trends/golden-cold-brew-oat-latte.md)