# Frosted Churro Sandwiches Cinnabon Now Serves Its Own Twist on the Classic Churro Treat By Laura McQuarrie | Published 2018-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/churro-sandwiches References: [prnewswire](https://www.prnewswire.com/news-releases/see-more-swirls-than-ever-at-cinnabon-with-new-churros-300696911.html) & [cinnabon](https://www.cinnabon.com/) For a limited time at [Cinnabon](https://www.trendhunter.com/trends/cinnabon-swirl) bakeries, consumers can now find circular churro bites and sweet churro sandwiches as a few new take on a classic treat. While the new Churro Swirl is made with ingredients of the same quality as the cinnamon buns that Cinnabon offers, the brand teamed up with [Carvel](https://www.trendhunter.com/trends/carvel-and-biscoff-cookie) to offer the decadent Churro Frosting Sandwich with a cream cheese frosting center as a different way to enjoy the swirl-shaped summer snack. Over the past few years, the [classic Spanish breakfast favorite](https://www.trendhunter.com/trends/new-churritos) has been reinvented time and time again with new flavors, forms and fillings to share even more creative variations on the sweet, craveable treat with consumers across North America. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 54% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Churro Innovations:** Cinnabon's new churro bites and churro sandwiches signal a trend of reinventing the classic Spanish breakfast favorite with new flavors and forms. - **Collaborative Menu Offerings:** Cinnabon's partnership with Carvel to offer a churro frosting sandwich suggests a trend of increasing collaborations between brands for menu innovation. - **Limited Time Offerings:** Cinnabon's introduction of churro swirls and sandwiches as limited time offerings highlights a trend of creating a sense of urgency and exclusivity in the fast food industry. ### Who This Affects Most - **Fast Food:** The reinvention of classic treats like churros is a constant trend in the fast food industry that can be capitalized on for menu innovation. - **Food and Beverage:** Cinnabon's introduction of churro bites and sandwiches shows an opportunity for further innovation in the food and beverage industry, especially with nostalgic and familiar treats. - **Collaborative Brands:** Cinnabon's collaboration with Carvel for the churro frosting sandwich exemplifies a trend of brands working together to offer unique and exciting menu items that drive sales. ## Related on Trend Hunter - [Campfire Cookie Sandwiches](https://www.trendhunter.com/trends/smores-cookie-bonbite-sandwich.md) - [Icy Mashup Treats](https://www.trendhunter.com/trends/cinnabon-swirl.md) - [Sweet Churro-Infused Ice Creams](https://www.trendhunter.com/trends/churro-dulce-de-leche-ice-cream.md) - [Fried Dessert-Flavored Ice Creams](https://www.trendhunter.com/trends/doughlicious-dough-chi.md) - [Chocolate-Heavy Baked Goods](https://www.trendhunter.com/trends/chocolate-bonbites.md) - [Winter-Themed Churro Desserts](https://www.trendhunter.com/trends/chuck-e-cheese-churro-frost-bites.md) - [Chocolate-Topped Cinnamon Buns](https://www.trendhunter.com/trends/cinnabon-5.md) - [Sweet Cinnamon Churro Shakes](https://www.trendhunter.com/trends/cinnamon-churro-shake.md) - [Churro-Flavored Ice Creams](https://www.trendhunter.com/trends/dulce-de-leche-ice-cream.md)