# Churro-Topped Icy Drinks Cinnabon Created the Flavorful & Picture-Perfect Churro Chillatta By Laura McQuarrie | Published 2020-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/churro-chillatta References: [prnewswire](https://www.prnewswire.com/news-releases/picture-perfect-cinnabon-launches-new-churro-chillatta-no-filter-needed-301013736.html) & [Cinnabon](http://www.Cinnabon.com) Cinnabon is taking its Chillata [frozen beverages](https://www.trendhunter.com/trends/frozen-beverages) to the next level with its newest release, the Churro Chillatta, which combines all the creaminess of its signature blended Chillatta with the cinnamon flavors of a churro. The drink was created to be equal parts flavorful and photogenic, as it is served with a layer of whipped cream, decadent caramel drizzle and either a Churro Swirl or Churro Stick. This new drink plays off the [popularity of churros](https://www.trendhunter.com/trends/birthday-cake-churros) and delivers an experience that's indulgent and virutally impossible not to share. The over-the-top icy drink is being introduced for a limited time and follows on the heels of the 2018 Churro Swirl, which became a permanent menu addition last year. Image Credit: Cinnabon ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 67% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Churro-inspired Drinks:** Explore the trend of incorporating churro flavors into icy beverages for a unique and indulgent treat. - **Indulgent and Photogenic Beverages:** Discover the trend of creating visually appealing drinks that are designed to be shared on social media. - **Limited Time Offerings:** Take advantage of the trend of introducing limited-edition menu items to generate buzz and drive customer excitement. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for companies to innovate and create unique drink offerings that cater to consumers' desire for indulgence and visually pleasing experiences. - **Restaurant and Cafe:** Restaurants and cafes can capitalize on the trend by incorporating churro-inspired drinks into their menus and promoting them as share-worthy treats. - **Social Media Marketing:** Companies can leverage the trend of visually appealing beverages to create social media buzz and engage with consumers online. ## Related on Trend Hunter - [Frozen QSR-Backed Chillers](https://www.trendhunter.com/trends/murrays-che.md) - [Churro-Flavored Blended Beverages](https://www.trendhunter.com/trends/iced-churro-creamaccino.md) - [Premixed Churro-Flavored Coffees](https://www.trendhunter.com/trends/cinnamon-churro-iced-coffee.md) - [Spiced Cinnamon Roll Shakes](https://www.trendhunter.com/trends/cinnamon-roll-shake.md) - [Crushed Peppermint Cinnamon Buns](https://www.trendhunter.com/trends/peppermint-bon.md) - [Sweet Churro-Infused Ice Creams](https://www.trendhunter.com/trends/churro-dulce-de-leche-ice-cream.md) - [International Dessert Coffee Creamers](https://www.trendhunter.com/trends/international-delight-cinnamon-churro.md) - [Shaken Fruit Puree Drinks](https://www.trendhunter.com/trends/passion-fruit-refreshers.md) - [Fried Dough-Inspired Milkshakes](https://www.trendhunter.com/trends/churro-shake.md)