# Frozen Churro Snacks Pillsbury's Churro Bites Offer a Convenient Way to Enjoy Spanish Donuts By Laura McQuarrie | Published 2017-04-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/churro-bites References: [delish](http://www.delish.com/food-news/news/a52484/pillsbury-churro-bites-are-here/) & [prnewswire](http://www.prnewswire.com/news-releases/jj-snack-foods-introduces-pillsbury-churro-bites-300437868.html) Just in time for this year's Cinco de Mayo celebrations, [Pillsbury](https://www.trendhunter.com/trends/grands-cinnamon-rolls) is launching heat-and-eat Churro Bites, which will be sold in the frozen food sections of stores. The Spanish donut snacks take the form of short snack sticks that can be covered in a packet of cinnamon sugar, offering a quick and easy way to satisfy one's sweet tooth at any time of the day. For the past few years, interest in [churros has steadily risen](https://www.trendhunter.com/trends/birthday-cake-churros). As the press release for the Pillsbury Churro Bites states: "churros are now a popular dessert mention, with growth of nearly 30 percent on restaurant menus since 2012." This is partially because the versatile, deep-fried dough can be enhanced with both sweet and savory flavors, as well as the fact that it makes a great addition to other hybrid dessert dishes such as ice cream. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 20% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Convenient Frozen Snacks:** The popularity of heat-and-eat frozen snacks like Pillsbury's Churro Bites indicates a trend towards convenient and easy-to-prepare food options. - **Flavor Variations:** The rise in interest in churros opens up opportunities for creating unique and innovative flavor variations, appealing to a wide range of tastes. - **Hybrid Desserts:** The success of churro-based hybrid dessert dishes, like churro ice cream sandwiches, suggests a trend towards combining different desserts for a unique and indulgent eating experience. ### Industries Being Reshaped - **Frozen Food Industry:** The launch of Pillsbury's Churro Bites highlights the potential for growth and innovation within the frozen food industry, especially in the snack category. - **Dessert Industry:** The rising popularity of churros presents opportunities for dessert companies to create and market their own versions of this beloved Spanish treat. - **Food Service Industry:** Restaurant menus featuring churros and other hybrid dessert dishes indicate a growing demand for unique and indulgent dessert options, presenting opportunities for the food service industry to cater to this trend. ## Related on Trend Hunter - [Crispy Fried Churro Fries](https://www.trendhunter.com/trends/churro-fries.md) - [Frozen Churro Snacks](https://www.trendhunter.com/trends/unearthed-jumbo-churros.md) - [Fried Dessert-Flavored Ice Creams](https://www.trendhunter.com/trends/doughlicious-dough-chi.md) - [Dippable Mini Churros](https://www.trendhunter.com/trends/new-churritos.md) - [Churro-Inspired Donut Collections](https://www.trendhunter.com/trends/churrdough-collection.md) - [Winter-Themed Churro Desserts](https://www.trendhunter.com/trends/chuck-e-cheese-churro-frost-bites.md) - [Bite-Sized Churro Desserts](https://www.trendhunter.com/trends/mini-churros.md) - [Dusted Dessert-Flavored Cookies](https://www.trendhunter.com/trends/churro-oreo.md) - [Snacking-Friendly Donut Bites](https://www.trendhunter.com/trends/double-chocolate-filled-donut-bites.md)