# Voter Activation Ice Creams Ben & Jerry's Churn Out the Vote Flavor Fights for Democracy By Laura McQuarrie | Published 2024-08-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/churn-out-the-vote References: [instagram](https://www.instagram.com/p/C-YTlbMPuZL/?img_index=2) & [benjerry](https://www.benjerry.com/flavors/churn-out-the-vote-ice-cream)  Harnessing the energy of election season, [Ben & Jerry's](https://www.trendhunter.com/trends/coconut-jubilee) launched a new Limited Batch flavor called Churn Out the Vote, aimed at inspiring and motivating people to participate in an important civic duty and protect democracy. This decadent Ben & Jerry's flavor pairs classic vanilla ice cream with rich add-ins like pretzel swirls, fudge chips and ripples of chocolate mousse. Churn Out the Vote is presented in partnership with [Black Voters Matter Capacity Building Institute](https://www.trendhunter.com/trends/ben-jerrys-razz-up), and this Limited Batch ice cream is part of a larger campaign that celebrates and activates young voters, especially voters of color. This flavor is coming to [Scoop Shops](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars) and will soon be available as a limited pint in freezers, and up until Election Day, Ben & Jerry's website is transforming into a hub where people can check their voter registration status and other important information about casting their ballot. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 94% | Activity: 96% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Civic-engagement Campaigns:** Companies are increasingly leveraging their products to drive civic participation and awareness. - **Limited-batch Product Launches:** Introducing products with a limited availability period can generate buzz and motivate quick consumer action. - **Collaborative Social Campaigns:** Partnerships between brands and non-profits offer robust platforms for promoting social causes and community initiatives. ### Industries Being Reshaped - **Food and Beverage:** The sector is embracing cause-based marketing to engage consumers on important social issues. - **Marketing and Advertising:** Innovative marketing strategies are increasingly incorporating elements of social advocacy to resonate with audiences. - **Non-profit and Advocacy:** Collaborations with commercial brands present new channels for reaching and mobilizing communities. ## Related on Trend Hunter - [Voter Engagement Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-razz-up.md) - [Voting-Encouraging Ice Cream Promotions](https://www.trendhunter.com/trends/ice-cream-promotions.md) - [Presidential Coconut Ice Creams](https://www.trendhunter.com/trends/coconut-jubilee.md) - [Collaboration Ice Creams Flavors](https://www.trendhunter.com/trends/lights-caramel-action-ice-cream.md) - [Social Justice Desert Campaigns](https://www.trendhunter.com/trends/make-some-motherchunkin-change.md) - [Protest-Inspired Ice Creams](https://www.trendhunter.com/trends/watermelon-ice-cream.md) - [Crumbly Cherry Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-cherry-crumble.md) - [Sustainable Ice Cream Lineups](https://www.trendhunter.com/trends/ben-jerrys-x-tonys-chocolonely.md) - [Entrepreneur-Created Ice Cream Favors](https://www.trendhunter.com/trends/sweet-mango-memories.md)