# Hand-Breaded Chicken Sandwiches Church’s Chicken Sandwich Features a Proprietary Seasoning By Katherine Pendrill | Published 2020-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/churchs-chicken-sandwich References: [chewboom](https://www.chewboom.com/2020/10/26/churchs-chicken-introduces-new-churchs-chicken-sandwich/) Just when you thought the [chicken sandwich wars](https://www.trendhunter.com/trends/chicken-sandwich-menu) might have been dying down, [Church's Chicken](https://www.trendhunter.com/trends/texas-sized-meal) has thrown its hat in the ring with its new [Church ’s Chicken Sandwich](https://www.trendhunter.com/trends/fish-fry-sandwich) and Spicy Chicken Sandwich. To set itself apart from the other chicken sandwiches on the market, Church ’s Chicken Sandwich starts with a white-meat chicken breast filet that's been hand-breaded in the chain's proprietary homestyle seasoning and a hint of buttermilk. The chicken is then cooked until golden and crispy, and paired with the brand’s signature honey-butter, crunchy pickles, and a dollop of mayo. The whole thing is also served on a pillowy-soft, toasted brioche bun for a touch of sweetness. And if you prefer a bit of heat, there's also a Spicy Chicken Sandwich made with spicy mayo and served with a signature jalapeño pepper on the side. Image Credit: Church's Chicken ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 13% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Chicken Sandwich Wars:** ...disruptive innovation opportunity: create a customizable chicken sandwich experience by offering a variety of unique seasonings and toppings. - **Hand-breading Revival:** ...disruptive innovation opportunity: develop a fast and efficient automated hand-breading system to improve productivity and consistency in the food industry. - **Gourmet Fast Food:** ...disruptive innovation opportunity: combine high-quality ingredients and unique flavor profiles to elevate the fast food experience and cater to discerning palates. ### Where This Applies - **Fast Food:** ...disruptive innovation opportunity: integrate technology-driven solutions, such as self-service kiosks and mobile ordering apps, to enhance convenience and streamline operations. - **Food Product Manufacturing:** ...disruptive innovation opportunity: develop innovative and customizable seasoning blends to meet the growing demand for unique flavor experiences in consumer food products. - **Restaurant Franchising:** ...disruptive innovation opportunity: leverage emerging food trends to create unique fast-casual concepts that offer high-quality and flavorful alternatives to traditional fast food. ## Related on Trend Hunter - [Crispy Fried Fish Sandwiches](https://www.trendhunter.com/trends/fish-fry-sandwich.md) - [Hand-Breaded Chicken Sandwiches](https://www.trendhunter.com/trends/handbreaded-chicken-sandwiches.md) - [Comforting Homestyle Chicken Sandwiches](https://www.trendhunter.com/trends/homestyle-chicken-sandwich.md) - [Revamped QSR Chicken Sandwiches](https://www.trendhunter.com/trends/chesters-chicken-fried-chicken-sandwich.md) - [Extra-Cunchy Chicken Sandwiches](https://www.trendhunter.com/trends/signature-hot-crispy-sandwich.md) - [Blackened Chicken Sandwiches](https://www.trendhunter.com/trends/blackened-chicken-sandwich.md) - [Spicy-sweet Chicken Sandwiches](https://www.trendhunter.com/trends/new-honey-hot-chicken-sandwich.md) - [Premium-Grade QSR Chicken Sandwiches](https://www.trendhunter.com/trends/cajun-chicken-sandwich.md) - [Spiced Cheddar Butter Biscuits](https://www.trendhunter.com/trends/cheddapeo-biscuits.md)