# Rapper-Referencing Religion Billboards The Drake-Themed Church Sign Reaches Out to Young Audiences By Alyson Wyers | Published 2015-08-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/church-sign References: [xxlmag](http://www.xxlmag.com/news/2015/08/church-toronto-made-drake-themed-billboard/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=church-toronto-made-drake-themed-billboard) & [instagram](https://instagram.com/p/6u072oEiS2/?taken-by=c3toronto) While some might argue the church is growing increasingly irrelevant, a Toronto church sign begs to differ. Located in the west end, the billboard reads 'For God So Loved the 6.' This is a reference to Toronto-based rapper and hip hop artist Drake, who coined the nickname for the Canadian city. The signage is also a play on the popular bible verse John 3:16, "For God so loved the world, that He gave His only begotten Son, that whosoever believeth in Him should not perish, but have everlasting life." The church sign includes another tagline, which reads 'God's love might be hard to understand, but you can certainly experience it.' The ad lists service details for [C3 Toronto](https://www.trendhunter.com/trends/find-nearby-churches) as well. The Christian church is part of the larger Christian City Church (C3) network. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 71% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Rapper-referencing Religion:** Opportunity for churches to engage with young audiences by leveraging popular culture and celebrities. ### Where This Applies - **Church:** Churches can incorporate innovative and creative approaches to connect with younger generations. ## Related on Trend Hunter - [Toronto Rapper-Backed Music Venues](https://www.trendhunter.com/trends/music-venue-history.md) - [Evolutionary Toronto Dining Experiences](https://www.trendhunter.com/trends/the-drake-hotel.md) - [Rapper-Backed Tech Accessories](https://www.trendhunter.com/trends/casetify-4.md) - [Hip Hop-Honoring Exclusive Campaigns](https://www.trendhunter.com/trends/chip-shop.md) - [Social Media Follower-Celebrating Initiatives](https://www.trendhunter.com/trends/streets-of-toronto.md) - [Lyrics-Inspired OOH Campaigns](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign.md) - [User-Generated Toronto Baseball Ads](https://www.trendhunter.com/trends/fancreated-ads.md) - [Church Locator Tools](https://www.trendhunter.com/trends/find-nearby-churches.md) - [Enigmatic Graffiti Incidents](https://www.trendhunter.com/trends/enigmatic-graffiti.md)