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# Radical Reverends
Church of the Holy Fool Preacher Uses Offbeat Methods to Spread God's Word

By Michael Shaun Collins | Published 2010-04-13 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/church-of-the-holy-fool
References: [we-make-money-not-art](http://www.we-make-money-not-art.com/archives/2010/04/blessing-of-the-hippopotamus-i.php) & [churchoftheholyfool](http://www.churchoftheholyfool.com/)

At the [Church of the Holy Fool](https://www.trendhunter.com/trends/church-loom) in Sheffield, AL, you won't find any blessed artifacts or beautified saints--just lots and lots of weirdness. There, presiding Pastor Ethan Acres proselytizes ponderously on profound and pious points, using [art and light-hearted silliness](https://www.trendhunter.com/trends/anima) to spread the word of God.

Examples of his eccentric method of sermonizing include the 'Blessing of the Hippopotamus,' in which he comments on a poem by T.S. Eliot by dipping himself into a pool of mud, and the 'Elvis Sweatcloth,' a sly reference to the shroud of Turin.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 27% | Activity: 90% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Religious](https://www.trendhunter.com/religious)

## Key Themes

### What Makes This Trend Stand Out

- **Art-infused Preaching:** Exploring creative and artistic approaches in preaching can engage and inspire congregations in new ways.
- **Humor-based Evangelism:** Using humor and silliness in evangelism can help bring a lighthearted perspective to religious teachings and reach a broader audience.
- **Unconventional Rituals:** Incorporating unconventional rituals and ceremonies in religious practice can create unique and memorable experiences for worshipers.

### Sectors Adopting This

- **Religious Organizations:** Religious organizations can embrace creative methods of preaching to connect with modern audiences and attract new members.
- **Art and Entertainment:** Art and entertainment industries can collaborate with religious institutions to create innovative and engaging experiences that blend spirituality with creativity.
- **Tourism and Hospitality:** Tourism and hospitality sectors can cater to the growing interest in unconventional religious practices by offering unique religious tourism experiences and accommodations.

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