# Dead Playwright Print Ads The Church End Brewery 'Shakesbeer' Campaign is Fashionably Old By Allison Love | Published 2010-08-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/church-end-brewery References: [adsoftheworld](http://adsoftheworld.com/media/print/church_end_brewery_shakesbeer_campaign_3) & [churchendbrewery](http://www.churchendbrewery.co.uk) The [Church End Brewery's](https://www.trendhunter.com/trends/nationwide-catering-service) new 'Shakesbeer' ad campaigns for their The Bard's Birthday Ale are cute and laugh-worthy. The ads feature various individuals with certain Shakespearian qualities (like a thin mustache or a Shakespeare bob haircut). The ads feature the quote "Someone's been on the Shakesbeer," referring to the interesting appearance of the individuals in the ads. The Church End Brewery's 'Shakesbeer' ads are funny and clever, making me want to test one of their Shakespeare beers. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 49% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Print Ads:** Opportunity for disruptive innovation in advertising using creative and humorous print ads. - **Shakesbeer Campaign:** Opportunity for disruptive innovation in beer marketing by leveraging Shakespearean themes and imagery. - **Bard's Birthday Ale:** Opportunity for disruptive innovation in brewing industry with specialty beers inspired by historical figures or events. ### Industries Being Reshaped - **Brewing Industry:** Opportunity for disruptive innovation in the brewing industry by creating unique and themed beers. - **Advertising Industry:** Opportunity for disruptive innovation in the advertising industry by creating engaging and creative print ad campaigns. - **Marketing Industry:** Opportunity for disruptive innovation in the marketing industry by leveraging historical figures and themes to promote products. ## Related on Trend Hunter - [AI-Inspired Beer Ads](https://www.trendhunter.com/trends/solar-wave.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Literature-Inspired Pen Campaigns](https://www.trendhunter.com/trends/bic-cristal-pen.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Bookish Beer Cans](https://www.trendhunter.com/trends/faber-faber-beak.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Refreshingly Bold Beer Campaigns](https://www.trendhunter.com/trends/all-day-ipa.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md)