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# Lollipop-Branded Boba Drinks
Chupa Chups and Chatime Launch the Lollipop-Inspired Boba Drinks

By Kanesa D | Published 2023-09-20 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/chupa-chups
References: [retailnews.asia](https://www.retailnews.asia/chupa-chups-x-chatime-launch-lolly-inspired-boba-drinks/) & [chupachups](https://www.chupachups.com/)

![Lollipop-Branded Boba Drinks](https://cdn.trendhunterstatic.com/thumbs/515/chupa-chups.jpeg)

[Chatime](https://www.trendhunter.com/trends/tropical-paradise-flavours-of-summer) is partnering with candy brand [Chupa Chups](https://www.trendhunter.com/trends/freeze-squeeze-slush) to launch a drink duo inspired by the latter's most iconic lollipop flavors: 'Grape' and 'Strawberry & Cream.' The collection, named 'The [Tea](https://www.trendhunter.com/trends/biscoff-bubble-tea-line) That Pops,' will be available at Chatime T-breweries across Asia starting September 19 until October 31.

The 'Grape Chupa Tea' offers a foundation of green tea, artfully infused with grape jellies to deliver a fruity burst of flavor. These grape jellies serve as a delightful addition that elevates the overall tea-drinking experience.

Conversely, the 'Strawberries & Cream Chupa Tea' offers a luscious and creamy twist, featuring a milky tea base harmoniously blended with the delightful fusion of strawberry and vanilla flavors. To add a sumptuous finishing touch, a dollop of velvety, cream mousse is generously included.

Image Credit: Chatime

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 49% | Activity: 69% | Freshness: 18%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing)

## Key Themes

### What's Driving This Trend

- **Lollipop-branded Boba Drinks:** Chupa Chups and Chatime collaborate to create lollipop-inspired boba drinks, offering a unique and nostalgic flavor experience for consumers.
- **The Tea That Pops:** Chatime introduces a limited-edition collection of boba teas infused with Chupa Chups lollipop flavors, enticing customers with the combination of classic candies and tea.
- **Fruity and Creamy Tea Twists:** Chatime's partnership with Chupa Chups brings forth a range of boba teas that combine fruity and creamy elements, adding a delightful twist to traditional tea beverages.

### Who This Affects Most

- **Boba Tea Industry:** The collaboration between Chupa Chups and Chatime presents an innovative offering within the boba tea industry, enhancing the range of unique flavors available to consumers.
- **Candy Industry:** Chupa Chups' collaboration with Chatime introduces a new way for the candy industry to expand its reach by incorporating lollipop flavors into an unconventional product.
- **Beverage Industry:** The launch of lollipop-branded boba drinks by Chupa Chups and Chatime creates a buzz in the beverage industry, offering consumers a novel and exciting flavor experience.

## Related on Trend Hunter

- [Lollipop-Flavored Milks](https://www.trendhunter.com/trends/chupa-chups-milk.md)
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