# Guerrilla Marketing for Kids ChupaChups Lollipop Road Signs By Cowbag | Published 2008-09-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chupa-chups-school-lollipops-guerilla-marketing-aimed-at-children References: [scaryideas](http://www.scaryideas.com/print/8708/) & [chupachups](http://www.chupachups.com/) ChupaChups Lollipops has released a series of [guerrilla marketing stunts](https://www.trendhunter.com/trends/mwcurated) where the [round road signs](https://www.trendhunter.com/trends/outdoor-advertising-campaign) are branded on the back as [lollipops](https://www.trendhunter.com/trends/chupa-chups-pinkis). While the stunt is a great idea, I am just not too sure how I feel about blatantly doing publicity stunts like this aimed directly at children. It is impossible to tell where the signs were. If they were placed directly outside schools then I would have much more of an issue with it. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 51% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Guerrilla Marketing Stunts:** Opportunity to create eye-catching and unconventional marketing campaigns that attract attention and engage audiences. - **Branded Road Signs:** Potential to transform traditional road signs into branded promotional materials for increased brand visibility. - **Marketing to Children:** Opportunity to tap into the children's market with innovative and child-friendly advertising strategies. ### Where This Applies - **Advertising and Marketing:** Disruptive potential for advertising agencies to develop creative guerrilla marketing campaigns that captivate audiences. - **Branding and Promotions:** Potential for companies to explore innovative ways to incorporate their brand into everyday objects, such as road signs. - **Children's Products:** Opportunity for children's product companies to leverage targeted marketing tactics and engage with their young consumer base. ## Related on Trend Hunter - [Gel-Infused Lollipops](https://www.trendhunter.com/trends/chupa-chups-frooze-pop.md) - [Lollipop-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/lolly-poppin-chupa-chups-popcorn.md) - [Lollipop-Inspired Toothpastes](https://www.trendhunter.com/trends/chupa-chups-x-hismile.md) - [Flavor-Packed Candy Chews](https://www.trendhunter.com/trends/chupa-chups-incredible-chew.md) - [Lollipop-Themed Frozen Treats](https://www.trendhunter.com/trends/freeze-pop.md) - [Lollipop Brand Jelly Candies](https://www.trendhunter.com/trends/chupa-chups-belts-and-laces.md) - [Interactive Apple Jelly Candies](https://www.trendhunter.com/trends/chupa-chups-apple-laces.md) - [Crunchy Lollipop-Flavored Popcorns](https://www.trendhunter.com/trends/chupa-chups-popcorn.md) - [Super-Sour Lollipop Candies](https://www.trendhunter.com/trends/chupa-chups-sour.md)