# Lollipop-Flavored Milks Chupa Chups Milk Comes in Two Flavors to Choose From By Michael Hemsworth | Published 2023-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chupa-chups-milk References: [foodbev](https://www.foodbev.com/news/lactalis-and-perfetti-van-melle-team-up-on-chupa-chups-milk/) & [lactalis.au](https://lactalis.com.au)  The Chupa Chups milks are being launched in the Australian market by [Lactalis](https://www.trendhunter.com/trends/galbani-cheeses)-owned Breaka as a series of limited-edition refreshments perfect for avid fans to try out. The milks feature the dual flavor profile of the brand's [ice cream-flavored lollipops](https://www.trendhunter.com/trends/chupa-chups-sour) and come in two options including Strawberry & Cream and Choco & Vanilla. The milks are being launched in 600ml cartons and are expected to be a must-try amongst a wide range of consumers including adults and kids alike. [Perfetti Van](https://www.trendhunter.com/trends/freeze-pop) Melle Licensing Manager Marta Ballesteros spoke on the Chupa Chups milks saying, "We are delighted to partner with Breaka to create a forever fun flavour fix – combining the delicious creaminess of Breaka’s milk with our signature Chupa Chups flavours. A flavour fix match made in heaven, the Breaka Chupa Chups Strawberry & Cream and Breaka Chupa Chups Choco & Vanilla flavoured milks will delight loyal teenage following.” ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 86% | Activity: 95% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Flavored Milks:** There is an opportunity for food and beverage companies to develop a unique experience by combining unusual flavours with classic dairy products. - **Limited-edition Refreshments:** Manufacturers can capitalize on scarcity and release limited-edition products periodically to create consumer excitement and drive sales. - **Adult-friendly Flavors:** Creating food products that appeal not just to kids, but to the adult market can lead to increased visibility and sales. ### Where This Applies - **Dairy Industry:** There is an opportunity for dairy companies to collaborate with other brands and create unique and exciting flavored milk products. - **Confectionery Industry:** Companies in the confectionery industry can leverage the popularity of their brand to diversify into other food categories, such as dairy products. - **Food and Beverage Industry:** The introduction of new and unusual flavored products can drive innovation and attract consumers looking for novel food experiences. ## Related on Trend Hunter - [Lollipop-Inspired Ice Creams](https://www.trendhunter.com/trends/la-menorquina-chupa-chups.md) - [Lollipop-Branded Boba Drinks](https://www.trendhunter.com/trends/chupa-chups.md) - [Lollipop-Inspired Frozen Treats](https://www.trendhunter.com/trends/freeze-squeeze-slush.md) - [Lollipop-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/lolly-poppin-chupa-chups-popcorn.md) - [Lollipop-Themed Frozen Treats](https://www.trendhunter.com/trends/freeze-pop.md) - [Lollipop-Flavored Protein Supplements](https://www.trendhunter.com/trends/myprotein-clear-whey-chupa-chups.md) - [Sensory Multi-Flavor Lollipops](https://www.trendhunter.com/trends/flavour-playlist-xxl-lollipop.md) - [Lollipop Brand Jelly Candies](https://www.trendhunter.com/trends/chupa-chups-belts-and-laces.md) - [Value-Minded Mini Lollipop Packs](https://www.trendhunter.com/trends/mini-lollipop-pack.md)