# Nostalgic Lollipop Lipsticks Chupa Chups' Lipstick Collection Offers a Line of Colorful Cosmetics By Ell Smith | Published 2017-09-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chupa-chups-lipstick References: [hypebae](https://hypebae.com/2017/9/chupa-chups-beauty-korea-makeup) & [chupachupsuniverse](http://www.chupachupsuniverse.com/chupa-chups-cosmetics-for-the-most-edgy-korean-fans/) The Chupa Chups Lipstick collection offers consumers a nostalgic range of vibrant, [fruit-flavored cosmetics](https://www.trendhunter.com/trends/hismile-lip-balm). This collection authentically embodied the [candy brand's philosophy](https://www.trendhunter.com/trends/chupa-chups-advent-calendar) in both packaging, flavor and aesthetic. Designed to look like a lollipop, this amusing product is as fun to look at as it is to wear. The packaging pays homage to the brand's roots as a tasty childhood treat, by disguising itself as such. In addition to its [nostalgia-inducing facade](https://www.trendhunter.com/trends/funfetti-x-curology), the lipsticks offer a highly pigmented line of colors, like pink, orange and red, all which feature complementing flavors, like strawberry and creme or orange and strawberry. The lip-smacking cosmetics line speaks to the nostalgic appeal of childhood goods, which allowed the company to leverage its existing product line to expand to a new market. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 52% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Nostalgic Beauty:** Old school brands can bring back the past in modern cosmetics to leverage their existing product line. - **Flavored Cosmetics:** Infusing flavors into cosmetics offers a unique sensory experience and could appeal to consumers looking for fun and playful makeup products. - **Playful Packaging:** Designing cosmetics with fun packaging can be an effective way to resonate with consumers and grab their attention on store shelves. ### Where This Applies - **Cosmetics:** By incorporating nostalgia-evoking flavors and packaging into their products, cosmetics companies can tap into consumer's emotional ties to childhood brands and products. - **Candy:** Expanding into beauty products offers candy brands a new market and revenue stream to diversify their business. - **Retail:** Retailers can capitalize on the popularity of nostalgic cosmetics by creating dedicated display spaces and marketing campaigns that emphasize the fun and playful nature of the product line. ## Related on Trend Hunter - [Lollipop-Inspired Toothpastes](https://www.trendhunter.com/trends/chupa-chups-x-hismile.md) - [Candy-Scented Deodorants](https://www.trendhunter.com/trends/deodorant-refills.md) - [Lollipop-Inspired Bodycare](https://www.trendhunter.com/trends/allkinds-x-chupa-chups.md) - [Lollipop-Inspired Dessert Bites](https://www.trendhunter.com/trends/slice-x-chupa-chups.md) - [Pink-Hued Lollipop Brand Candies](https://www.trendhunter.com/trends/chupa-chups-pinkis.md) - [Ice Pop-Inspired Lip Stains](https://www.trendhunter.com/trends/popsicle-pouts.md) - [Value-Minded Mini Lollipop Packs](https://www.trendhunter.com/trends/mini-lollipop-pack.md) - [Nostalgic Lip Balm-to-Oils](https://www.trendhunter.com/trends/lipslider-lip-balm.md) - [Lollipop-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/lolly-poppin-chupa-chups-popcorn.md)