# Inaugural Candy Brand Calendars The Chupa Chups Advent Calendar Has Lollipops, Gum and More By Michael Hemsworth | Published 2024-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chupa-chups-advent-calendar References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/chupa-chups-launches-first-ever-advent-calendar-25-09-2024/) & [chupachups](https://www.chupachups.co.uk/)  The [Chupa Chups](https://www.trendhunter.com/trends/chupa-chups-campaigns) advent calendar has been unveiled by the brand as its first-ever holiday calendar product that's perfect for avid fans alike to pick up in anticipation of the holiday season. The product is packed with 24 treats in all that include favorites like Big Babol, Melody Pops, [lollipops from The Best Of range](https://www.trendhunter.com/trends/hm-x-chupa-chups) and more. The calendar is crafted with consumers of all ages in mind to make it great for children, but also adult fans as well seeking out a way to relive their childhood and countdown the days to the holidays. Brand Manager Kim McMahon commented on the Chupa Chups advent calendar saying, "We are thrilled to introduce our first-ever advent calendar – it truly embodies the fun and joy that Chupa Chups is known for. The holiday season is all about creating special moments, and our latest innovation is designed to do just that, offering a delightful surprise behind every door!" ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 53% | Activity: 44% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Multigenerational Treats:** Products designed for all ages create opportunities that appeal to both nostalgic adults and young consumers. - **Experiential Advent Calendars:** Advent calendars filled with varied treats or experiences enhance the anticipation and engagement throughout the holiday season. - **Brand-first Holiday Innovations:** First-time seasonal products by established brands can capture the holiday market with novelty and brand loyalty. ### Who This Affects Most - **Confectionery:** Innovative packaging and holiday-specific product releases can drive seasonal sales and brand engagement. - **Gifts and Novelties:** Unique and entertaining holiday calendars offer a versatile gift option that spans across demographics. - **Retail:** Seasonal exclusive products can attract increased foot traffic and encourage repeat visits during the holiday shopping season. ## Related on Trend Hunter - [Retro Candy Advent Calendars](https://www.trendhunter.com/trends/candy-advent-calendars.md) - [Premium Chocolatier Advent Calendars](https://www.trendhunter.com/trends/sees-candies-advent-calendar.md) - [Collaborative Candy Advent Calendars](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff-advent-calendar.md) - [Premium Candy Advent Calendars](https://www.trendhunter.com/trends/anthon-berg-advent-calendars.md) - [Seasonal Sour Countdown Calendars](https://www.trendhunter.com/trends/warheads-countdown-calendar.md) - [Mischievous Candy Advent Calendars](https://www.trendhunter.com/trends/sour-patch-kids-advent-calendar.md) - [Textural Chocolate Advent Calendars](https://www.trendhunter.com/trends/kinder-holiday-mix-countdown-calendar.md) - [Artist-Designed Advent Calendars](https://www.trendhunter.com/trends/venchi-x-anna-higgie-prestige-advent-calendar.md) - [Adult-Friendly Chocolate Advent Calendars](https://www.trendhunter.com/trends/assorted-truffles-advent-calendar.md)