# Millennial Pink Chunky Sneakers Ash's 'Addict' Sneaker is a Budget Alternative to Designer Styles By Kalin Ned | Published 2018-03-01 | Updated 2018-04-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chunky-sneakers References: [highsnobiety](https://www.highsnobiety.com/p/ash-addict-release-date-price/) & [ash](https://www.ash.com/women/shoes/sneakers/fw18-addict-pink.html) Highsnobiety described the new Millennial pink chunky sneakers by womenswear brand [Ash](https://www.trendhunter.com/trends/sweet-ash-super) and CDG PLAY designer Filip Pagowski as a crossover between "the [Dior](https://www.trendhunter.com/trends/dior-chrono) Runner and Balenciaga Triple S." The 'Addict' is nothing short of sporty and is an example of highly fashion-forward footwear. The upper boasts a well-curated mixture of mesh and suede, with subtle hints of [Nappa](https://www.trendhunter.com/trends/apple-watch-product-line) calf leather and nubuck. Ash promotes a unisex design, in order to make its chunky sneakers accessible to everyone. In addition, the label makes its footwear at a cost-effective price, in reference to the high-fashion designer shoes that are bound to break the bank for students and young professionals. The soft touches of pink hue variations in the chunky sneakers make this silhouette a perfect delicate edition to a fashion-forward streetwear outfit. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 91% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Millennial Pink Chunky Sneakers:** Opportunity to capitalize on the popularity of chunky sneakers in the millennial pink color trend. - **Fashion-forward Footwear:** Creating innovative and trendy footwear designs using a mix of materials like mesh, suede, and leather. - **Unisex Design and Affordable Pricing:** Developing unisex sneakers at a cost-effective price to appeal to a wider range of consumers. ### Who This Affects Most - **Fashion Retail:** Retailers can leverage the trend of millennial pink chunky sneakers to attract customers and offer differentiating shoe designs. - **Sportswear:** Sports brands can incorporate the fashion-forward element of chunky sneakers into their athletic footwear lines. - **Streetwear:** Streetwear brands can embrace the popularity of chunky sneakers and offer unique designs that fit the fashion-forward streetwear aesthetic. ## Related on Trend Hunter - [Chic Satin Pink Sneakers](https://www.trendhunter.com/trends/satin-pink.md) - [Rose-Hued Dad Sneakers](https://www.trendhunter.com/trends/new-balance-1906r-rose-sugar.md) - [Chunky Plush Sneaker Models](https://www.trendhunter.com/trends/goldencush.md) - [Pink-Tinged Lifestyle Sneakers](https://www.trendhunter.com/trends/860v2-sneaker-2.md) - [Pink-Tinged Technical Sneakers](https://www.trendhunter.com/trends/pink-glo-colorway.md) - [Chunky Luxe Lifestyle Sneakers](https://www.trendhunter.com/trends/dior-chrono.md) - [Hiking-Style Chunky Sneakers](https://www.trendhunter.com/trends/mte-crosspath.md) - [Pink Gradient Zipped Sneakers](https://www.trendhunter.com/trends/air-max-sunder-1.md) - [Minimal Chunky Running Shoes](https://www.trendhunter.com/trends/adidas-sneaker.md)