# Nostalgic Chunky Sneakers Skechers' Chunky Shoe Offer a Y2K-Inspired Look By Ell Smith | Published 2020-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chunky-shoe1 References: [hypebae](https://hypebae.com/2020/9/skechers-holographic-collection-dlites-3-0-energy-sneakers-2000s-retro-nostalgic-release) & [skechers](https://www.skechers.com/en-ca/) In an attempt to make a name for themselves as a stylish back-to-school alternative, [Skechers](https://www.trendhunter.com/trends/skechers-street-og-85) has released a chunky shoe that's equal part nostalgic and of them times. Like many other labels, Skechers are releasing designs that are remisicient of the [Y2K style](https://www.trendhunter.com/trends/nike-v2k-run), which has been rising in popularity among Gen Zs. To do this, Skechers launched the D'Lites and Energy Holographic in bold colorways and daring silhouettes, making a departure from the function-focused shoes the brand typically produces. The holographic collection uses the iridescent material to create a more nostalgic look. This paired with the shoe's silhouette, which features a [chunky, oversized look](https://www.trendhunter.com/trends/new-balances-tech-explosion), makes for a unique back-to-school look that's sure to help one stand out. Image Credit: Skechers ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 32% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Y2k-inspired Sneakers:** Brands can capitalize on the rising popularity of Y2K-inspired style by releasing chunky, bold-colored sneakers with daring silhouettes. - **Nostalgic Footwear:** The use of iridescent materials and chunky, oversized silhouettes in footwear can create a nostalgic look that appeals to Gen Z. - **Bold Colorways in Shoes:** Adding bold colorways to chunky shoes can create a unique and attention-grabbing back-to-school look for fashion-conscious consumers. ### Sectors Adopting This - **Footwear:** Footwear brands can capitalize on the Y2K trend by releasing chunky, bold-colored sneakers with daring silhouettes that appeal to Gen Z. - **Fashion:** Fashion brands can incorporate iridescent materials and chunky, oversized silhouettes into their products to create a nostalgic look that resonates with Gen Z consumers. - **Marketing and Advertising:** Marketing and advertising professionals can utilize the Y2K trend and bold colorways to create attention-grabbing campaigns that appeal to fashion-conscious consumers. ## Related on Trend Hunter - [Minimal Chunky Running Shoes](https://www.trendhunter.com/trends/adidas-sneaker.md) - [Chunky Base Sneaker Models](https://www.trendhunter.com/trends/air-max-portal-1.md) - [Chunky Collaborative Fashionable Shoes](https://www.trendhunter.com/trends/adidas-and-y3.md) - [Retro-Modern Suede Joggers](https://www.trendhunter.com/trends/skechers-street-og-85.md) - [Hiking-Style Chunky Sneakers](https://www.trendhunter.com/trends/mte-crosspath.md) - [Nostalgic Millennium Sneaker Models](https://www.trendhunter.com/trends/nike-v2k-run.md) - [Retro-Futuristic Chunky Sneakers](https://www.trendhunter.com/trends/wonder-runner.md) - [Chunky Plush Sneaker Models](https://www.trendhunter.com/trends/goldencush.md) - [Bold Chunky Technical Sneakers](https://www.trendhunter.com/trends/ugg-ca805.md)